For a good marketing strategy

Develop a marketing strategy

The marketing strategy, also called the marketing strategy, consists of a process of study and reflection with the objective of achieving an optimal match between supply and demand.
This approach is at the heart of the company’s strategy.
It aims to increase its business by increasing its market share.

A company must create added value while generating profits from its activities.
In the past, we created a product and then started marketing without pre-defining who the target was.
The markets are not yet saturated and the product will probably be sold.
In today’s highly competitive modern economy, the offerings are plentiful.
Customers may have many similar options to meet their needs.
Demand tends to explode from there in some of the micro-markets where companies need to make targeted offers.
Then the marketing strategy intervenes at all levels of the value creation chain:
- before the production stage, to determine the target and how to reach them (strategic marketing).
- during the creation stage, in order to determine the product, its price and its distribution method.
- after creation and production, to communicate with prospects and customers.

1- Analysis of existing market opportunities (or to be created)

2- Targeting the target clientele

3- The positioning of its offer

4- Determining action plans (marketing MIX)

5- Control and revision of its offer

In any case, a marketing strategy should not be a continuum of individual decision-making but should be a general direction.
In fact, it must only define all the actions of effort that will have to be made to achieve the objectives.
This is why it must be described as clearly, precisely and succinctly as possible.
Simultaneously develop a marketing strategy with the help of your various collaborators and partners: the production center, the media department, etc. All people must be involved in the task, because everyone is affected by the given strategy.