In January 2020,  Google  announced  a major update  : the algorithm responsible for scanning and positioning web content has been improved. Following this update, many sites saw their organic traffic drop, as well as their positioning on the keywords that interest them. So How to Write Web Content Well According to Google, Does this mean that your website, your article or your web content is bad? Not necessarily. Because the targeted keyword may be very competitive.  The objective is therefore to rework the content in question, to bring it up in the search results. To help us  improve our positioning and the quality of content , Google provides some ideas… Source:  https://webmasters.googleblog.com/2019/08/core-updates.html What is web content? All content intended to be published on the internet: Blog posts Press notes Videos for Youtube Infographics for social media Product sheets (e-commerce catalog) Fixed pages for a website Landing page for an SEA campaign eBooks Podcasts As we can see, the content can be varied and not just textual. ps: each content has its own medium and preferred distribution platform (WordPress, Spotify, Youtube, Facebook, etc.). Content quality questions Does the content provide original information, reporting, research or analysis? Does the content provide original information, reports, research or analysis?  In other words, does your content provide something that does not already exist and if possible, its own expertise.  This is the question that opens the Google guideline and undoubtedly the most important: do you actually have something to say? Without doubt, if you focus on your sector of activity and your core business, what you are paid for and what you are an expert or specialist for. Does the content provide a substantial, complete or comprehensive description of the topic? Does the body of the text provide a substantial, clear and complete description of the subject (announced in the title)?  In short, do you answer the question, the promise included in the title. This seems trivial, but it is not: too much content skims over the subject it sets out to cover. In this case, it is better not to produce anything at all!  Does the content provide insightful analysis or interesting information that is beyond obvious? Does the content provide insightful analysis or interesting information that goes beyond the obvious? Paraphrases and content that says nothing are doomed to failure. The article or content must provide a vision or data that the Internet user would not otherwise have had (or at least that he would have had difficulty finding).  If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality? If the content relies on external sources, does it avoid simply copying or rewriting those sources? Rather, does it bring additional and substantial value and originality? We can undoubtedly say – without being too mistaken – that 90% of the content produced is simply the reproduction of existing content. An opinion of an opinion… And most often based on unreliable sources.  Does the headline and/or page title provide a descriptive, helpful summary of the content? Does the page title provide a descriptive and useful summary of the text that follows?  The title should match the body of the text and the introduction should already provide the essential information (a bit like a conclusion). Does the headline and/or page title avoid being exaggerating or shocking in nature? Is the title of the content exaggerated or offensive?  The algorithm does not value a title that simply aims to generate clicks; on the contrary ! So be careful because a selling title can be disqualified… Nobody likes to be “scammed”. Note that the time spent on the content, likes and shares are all indicators for Google: if your title is selling but the body of the text is disappointing, Internet users will let you know… They will leave after a few seconds and your well-written content will be forgotten.    Is this the sort of page you’d want to bookmark, share with a friend, or recommend? Is your content the kind of content you would like to “favorite,” share with a friend, or recommend?  Rather than wondering how to position an article and get clicks, let’s ask ourselves if we are proud of the result… if we would like to find this kind of content on the internet. We must therefore put ourselves in the shoes of our customers and Internet users.  Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book? Could your content be published in a magazine, encyclopedia or book? The question that hurts… Most of us would probably answer in the negative.  Reliability of information Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page? Does the content and its manner of presenting information inspire confidence, providing clear sources, evidence of advanced expertise, a biography of the author or publishing site (e.g. via links to a page author or “about”)?  The reliability of the information provided is at stake here: the simple fact of citing sources reassures the Internet user and demonstrates the seriousness of the author. Remember to carefully select your sources and do real “journalistic” work. Even superficial, it is interesting – as the author of the content – ​​to share your LinkedIn profile or your biographical page for Good Writing Web Content. If you searched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic? Do you feel the content producer is trustworthy or recognized in their field? Sites such as Wikipedia or academic articles found on Google Scholar are authoritative. They mention their sources and do not hesitate to clearly mention the flaws in their own content. We feel that their objective is to strengthen collective knowledge and Write Web Content Well.  Is this content written by an expert or enthusiast who demonstrably knows the topic well? Is this content written by an

To operate a  website in Morocco , you need several elements:  web hosting in Morocco  and a  domain name  in particular. In this article, we will explain to you how to  host a website  ? What is the role of web hosting? Web hosting is a  server  where different  site managers  store their websites. How does web hosting work? In web hosting, site managers store digital files (HTML, documents, images, videos, etc.) on a web server. The web host is the company that provides its servers to  store the websites  and also provides connectivity so that visitors to the site can consult the files deposited on the server. Web hosting providers  in  Morocco also offer other services that they very often include in their  Morocco  web hosting package : WHOIS domain name registration Website creation  Email hosting to  send and receive emails using your  domain name Technical support On what criteria should you choose to host a website with a service provider? Several factors can be taken into account when choosing a  host . These criteria include  server performance ,  price , features, customer support and server location. The different types of hosts to know how to host a website There are several  types of hosting , they act as a  storage center for websites  but differ in  storage capacity , control, technique and  speed of the server . Furthermore, we also choose them based on their reliability. Shared hosting On  shared hosting , the website is on the same server as other sites. The pool is shared (RAM, processor, etc.). These are generally standard sites that are hosted on this type of server. VPS hosting Hosting on a  virtual private server  divides the server into several virtual servers on which each website is hosted. Thus, the site is hosted on a single dedicated server. Dedicated hosting Recommended for “big sites”, dedicated hosting offers total control over the web server. The server is owned by a single client. Cloud hosting Cloud hosting allows traffic to be managed on each site. Several servers operate in parallel to host several websites and adapt resources  according  to traffic. The role of the domain name What is a domain name? A domain name is a string of characters that allows the website to have its own identity. Google.com is a domain name for example. To have a domain name, you must register it with a  domain registrar . c2m allows you to register your Whois domain name. Understand the difference between a domain name and web hosting Even though web hosting providers integrate domain name registration, web hosting and domain name are different. A domain name is the URL that allows you to access your site’s storage (web hosting). C2M offers computer hosting and shows you how to host a website. c2m  has its own servers, configured and managed internally to offer computer hosting of websites in a secure manner. The C2M company operates several  data centers in France and Switzerland to improve the  SEO of websites .  C2M’s IT hosting offers do not limit traffic (some IT hosts block access to the site during traffic peaks) and offer  daily backups  as well as  free technical support  . Furthermore, with C2M, you will be able  to host your emails  directly from the same interface with several features including the automatic responder. You can also discover   C2M’s professional messaging solutions . Of course, C2M IT hosting integrates MySQL ,  PHP My Admin  and  Microsoft SQL Server databases  . C2M offers the domain name for free if you change web host. You can discover the  4 computer hosting packs  offered by C2M, which includes 5 to 10 GB of disk space , up to 100  private FTP accesses , 1 to 10 domains and  subdomains  as well as 100 email accounts How to host a website? Once you have read the above elements, C2M will send you connection credentials to your server. These identifiers will be necessary if you wish to create your site yourself. If you are looking for a  website creation service provider , we offer the  creation of websites  with C2M .  Then, the  database  is created allowing all the files to be stored to display the website. Read More: How to Choose Your Business Management Software?

Are you a  business  and are currently looking for an  IT equipment supplier  to start your business? Do you want to start off on the right foot by equipping yourself with  reliable and efficient computer hardware and software  over time? Or do you want  to replace your computer equipment  ? Here’s how to go about  selecting an IT hardware provider  : To select your computer equipment ( laptop ,  hard drive , etc.), you must set several selection criteria, this may be the  reputation of the product or brand , the  financial health of the company  which designed the product,  proximity  with your company, the  quality of support , the  speed of intervention , etc. For businesses, it is sometimes helpful for the vendor to train staff on how to use the tool or offer a  maintenance contract  to track the product after purchase and address all of the tool’s necessary configurations with the systems already present in the company. The relationship with the supplier is essential because the company will have to communicate regularly with its  IT service provider . We therefore recommend that you request comparative quotes from several companies to study their services, their prices, the clauses in the contracts and the recommendations for the computer equipment to use. The role of the IT equipment supplier A high-performance IT equipment supplier must be able to advise you on the most suitable equipment and services to make your business run as efficiently as possible. Choose C2M as your IT equipment supplier? C2M has a  team of technicians dedicated to the maintenance of  its customers’ IT equipment . It supports companies that are just starting out but also larger companies with large-scale IT systems. For several years, it has demonstrated its  expertise in computer hardware ,  proximity to its customers  and the  quality of its support . C2M also offers  IT maintenance contracts adapted to the needs of its customers . Read More: How to Choose Your Business Management Software?

Looking for  free CRM software that will still allow you to effectively manage your customers and contacts? You’re in luck: here is a selection of 8 CRM (Customer Relationship Management) tools that are worth a look. Open and free, these online solutions can assist you in your commercial management, the development of your sales and the monitoring of your prospects. 1) Invoice.net Both invoicing software and free online CRM,  Facture.net  is the ideal tool for managing your database of customers and prospects while simply generating your invoices and quotes. Perfect for self-employed people or small businesses, it facilitates your business management and helps you identify business opportunities, while simplifying the export of your data as much as possible. French language 2) CRM cream A French CRM tool developed by a team from Marseille,  Crème CRM  covers numerous functionalities: customer relationship management, marketing tools, sales force and even reporting. A very complete open source software, in short. French language 3) Hubspot CRM Hubspot CRM  is a free CRM solution intended particularly for SMEs with numerous features and a simple and fluid interface. It helps you boost your sales productivity with clear visibility of your sales pipeline and automatic recording of your customer interactions. French language 4) SuiteCRM SuiteCRM  is an open source CRM which describes itself as a viable alternative to SalesForce and other market leaders: it is not for nothing that it is one of the most popular solutions of its kind. Although it can be downloaded for free, SuiteCRM has many paid extensions to increase its functionality. English language 5) Dolibarr Dolibarr  is another reference for free online CRM. This free software is a real complete management tool, which however makes it a little less accessible. Like SuiteCRM, it has a store of paid modules (the Dolistore) to obtain additional functions. French language 6) CiviCRM CiviCRM  has the particularity of being intended for non-profit organizations, NGOs or even pressure groups. Another specificity of this free and open source solution: it must be integrated directly into your favorite CMS (Content Management Software), whether WordPress, Joomla! or Drupal. You can then use it on your website. French language 7) EspoCRM Another free CRM software,  EspoCRM  is equipped with the essential functions that an SME or VSE has the right to expect. Its appreciable ergonomics make it easy to juggle various tasks: order management, sales, calendar, social networks, etc. English language 8) Agile CRM Let us point out from the outset that Agile CRM  is only free for up to 10 users (so it will be suitable for small structures). Although limited, this free version still allows you to build a contact base of up to 1000 people and companies, manage your calendar, perform lead scoring and several other features that make it an interesting choice. Also read  :  How to master the art of selling with CRM?

Creating a digital strategy for your website is equivalent to building an action plan through which a company can effectively establish its online presence. It’s about approaching a set of points, means and objectives to have a course of action to follow while knowing what to do and how to do it. What is a (global) digital strategy? The digital strategy is generally linked to all the actions or action plans implemented, in order to communicate via the internet and through different channels, such as social networks for example. Its aim is to provide the different steps to follow in order to achieve previously defined objectives. The digital strategy includes numerous points to be defined which mainly come in response to problems. These issues may have a link with visibility, traffic, image, etc. and in these cases it is often necessary to work on the digital strategy in conjunction with sub-strategies which will be integrated into the latter. The content to be distributed and everything that this implies such as editorial planning, community strategy where it will be a question of management and animation of communities and the actions to be deployed to engage its members. You also have the influencer marketing strategy if it is part of a logic of promotion and search for visibility and/or traffic. As a reminder : Content strategy Editorial strategy The community strategy Influencer marketing strategy. To the extent that any company wishing to position itself on the internet seeks to develop its sales, we would say that the implied goal or purpose of the majority of digital strategies is to increase its sales. We can also work on the brand, notoriety, image or even customer relations to the extent that it remains linked to online actions via the internet in particular. Any company wishing to set foot on the internet must necessarily go through a digital strategy by laying out its objectives, and the means made available to it to achieve them. With the Internet becoming a new opportunity for many companies as well as a vast area for conquering new customers, there is no question of missing out. The first step will therefore consist of establishing a diagram that will answer the primary questions. Note:  Developing a digital strategy requires good knowledge of the internet, social networks, and tools to ensure the smooth running of your work. At the same time, it is important to understand the vision of the company that will enter the internet. How to create a digital strategy for your website? The role of the digital strategy for your website is to give you a course of action to follow, to start or improve your online presence. This involves establishing an action plan with everything that will be necessary to prepare your presence on the web, in order to achieve your objectives. Do you want to develop your online presence via different levers such as increasing your visibility, your traffic, working on your e-reputation, making your products, your services known… all this through the internet? You will then have to go through the digital strategy in order to cover all of your needs and then deploy it online. During and after, you will monitor your results based on performance indicators: KPIs and you will be able to establish your ROI (Return on Investment) How to establish your digital strategy for your website? To begin the digital strategy of your website, there is nothing like a blank sheet of paper to develop the  QQOQCCP  which is a familiar term used in marketing and in different areas requiring an action plan. Comparable to the  5W  in English (Who, What, Where, When, Why) the QQOQCCP in French allows you to establish a global vision of the why of a presence on the internet for example. By answering all of these questions, we will obtain an initial framework before going further by developing each point raised. Who ? – What ? – Or ? – When ? – How ? – How much ? – For what ? The QQOQCCP is the basis. Answering all of these questions is a must to get started. Why do I want to be present on the internet? What will my target be? What services/products will be displayed/sold? What will my needs be to activate my digital presence? (blog, social media accounts, etc.) What are and will be the means made available to me? (time / men / tools…) What will be the budget allocated to establish my digital presence? Analyze  your old communication plans to improve your digital strategy To enable you to measure the effectiveness of your digital strategy, it would be interesting to take stock of your previous actions in terms of communication (if they existed). You will thus be able to compare your past directions and those to come. See what you have done in the past and what has worked. You will thus be able to improve certain points or review your action plans in depth. If you already have a website, plan an audit to see if it is still up to date and if it meets your current and future needs, but also those of your visitors. Is it necessary to update the website? And if so, what will be the points to improve or review? Do I need to completely overhaul? How to integrate the latest technologies? How to speed up your loading time? etc… Why review your website in the first place? In most cases, companies are looking for visibility and traffic on their website. If you develop a digital strategy for your website in this sense, it is clear that the aim will be that Internet users can browse your website to find products, services and information. If your site is no longer up to date, if its ergonomics needs to be reviewed or if many elements risk driving Internet users away, this will be the first point to review. Without it, your digital strategy would not have the desired impact. It is therefore preferable to focus on the basis (the foundation) of your strategy: Where you will lead Internet users. So the

Productivity  is being productive. In economics,  productivity  is the relationship between the production of goods or services and the means necessary for its realization. Productivity is increasingly sought after among employed people or among the self-employed. Bordering on hyperactive, you must be able to manage a maximum of tasks in a minimum of time. Let’s look at how to be more productive at work. Working smart is therefore essential. Your attitude is undoubtedly the determining point of your ability. However, there are little tips and tricks that can help you achieve your goals and be as efficient as possible at work. Here are a few tips : Stay organized in your work This is one of the most important points on how to be more productive at work, because organization is a key element. This goes through several stages, including first your space. If your desk, whether at home or at work, is messy, it will be very difficult psychologically to concentrate. Always keep a clear and clean workspace. Classify your work files well to help you find everything you need quickly. Remember to measure the time spent on your tasks to better evaluate your upcoming missions and those in progress. Use ToDo Lists to see your progress and not lose sight of your goals. Avoid time-consuming distractions on the internet Working on the internet requires a certain amount of mastery to concentrate on your tasks and avoid anything that is collateral. Distractions such as entertainment content and site visits that never stop taking you from one post to another… should be avoided. Use URL blockers if it helps, but above all, don’t deviate from your tasks to stay productive. Instead, view distractions as a reward at the end of the day. Choose suitable equipment to be more productive Productivity also requires comfort.  If you work from home, choosing the right equipment and furniture for your office is your role. Choose a comfortable ergonomic office chair  that adapts to your body shape and allows you to sit for several hours. You will not have to suffer negative consequences on your physical health. Beyond a comfortable ergonomic office chair, we also advise you to invest in lighting that will not affect your vision. Place your desk in a naturally lit room, near a window. In the evening, choose a “warm” white LED bulb for your desk lamp and make sure that it is not reflected on any of your screens. Opt for a work computer that is comfortable for your eyesight but even mobile if you don’t have the budget for a desktop and a laptop. Otherwise you will also have the possibility of pairing a large screen to your laptop PC to work in better conditions. The work environment: home or external office? The environment is very important because it allows you to set limits, avoid demands at home and work with new people. For budgetary reasons, working from home can be a temporary solution. Ultimately it is interesting to change space to see people and set limits to your working hours. The environment is important from a personal point of view because it also allows you not to mix your private and professional tasks.  At home we will inevitably have requests (children, spouse, etc.) or attractions on personal matters. Measure your motivations and possibilities from a budgetary point of view. Coworking spaces are an ideal solution to get started at a lower cost. Get Things Done! The GTD method Get Things Done is an expression that gave its name to a productivity method. The goal is to ask yourself the right questions in order to prioritize your tasks and focus on those that are most important to be more productive at work. Start by writing down all the things you have to do. Then ask yourself if you can start straight away. If so, plan and begin the task in question. Otherwise, discard it or incubate it for the next day. Get a calendar and use it to plan your longest projects. Thanks to this, you will know exactly what to do in the next few days, which will help you motivate yourself because you will see better where to start. Take breaks and take care of yourself Consider taking breaks from time to time and getting up from your chair to walk for a few minutes.  This will keep you from feeling sluggish and numb. Go outside if you can to walk a bit and get some fresh air. Breaks are important across web careers. You have to remember to leave your screen to rest your eyes and walk to activate your lower muscles… stretch from time to time, and that is more important to be more productive at work Don’t stay locked in your work area! Productivity is never long-lasting if your body and brain are not in harmony.  Never forget to take care of yourself. This also involves a balanced diet and regular physical activity. Why not start your day with a session of yoga or a session at the gym. If you work outside the home, consider cooking at home and bringing your lunch to the office. Avoid the easy solution like chips/cokes at the local supermarket. Read More: Understanding RFID Technology

The Facebook pixel! Does that speak to you?  It’s a small tracker that allows you to increase the conversion rate of  Facebook Ads . It is essential when you regularly advertise via Facebook to promote your products and services. So How to install the Facebook pixel to target your advertisements? Find out how to install it after the few changes made by Facebook to the procedure. Facebook Advertising and Facebook Pixel Are you used to using Facebook advertising and do you use it to carry out your  web marketing strategy  ? Don’t forget to use the Facebook pixel to track your visitors and thus improve the conversion rate of your Facebook Ads. In this article we will tell you about the  Facebook pixel  which aims to  target Internet users  likely to be interested in your content, your services or the products that you present on your website. This pixel is to be associated with your  Facebook advertising campaigns . What is the Facebook pixel? The Facebook pixel is therefore a small tracker which allows you to monitor  the conversions  of your Facebook advertisements. It allows you to track your visitors and know which pages they go to to see your products/services and therefore whether they finalize (or not) a purchase. For example, when you view an item on a  merchant site  and ultimately do not buy it, you will subsequently find it on the  social network Facebook  in the  advertising feed  or elsewhere on other websites than you will visit. This Facebook pixel has a function that allows you to contact your potential customers in order to convert them. Thanks to it, it is possible to follow up with visitors to your site who have not completed a purchase and thus improve the targeting and conversion rate of your Facebook advertisements. The advertisements will thus appear on the inserts of different websites or other channels broadcasting advertising, which they will visit. Pixel Facebook: what are the advantages of integrating it into your website? Integrating the Facebook pixel  into your website offers the major advantage of being able to broadcast targeted advertisements on Facebook to Internet users who have visited your site. To make this action possible, the pixel saves cookies from visitors to your site. This method is called  remarketing  or even  retargeting . The benefits of this advertising strategy are relatively numerous, the pixel helps you target people who have already visited your site on the one hand, identify the pages they have browsed, and on the other hand know the actions carried out by the Internet user. So, if they have validated a form or subscribed to your newsletter, you are informed thanks to the installation of the Facebook pixel. All this gives you the possibility of automatically sending them personalized ads on their  Facebook news feed . This pixel is a real sales opportunity for  online stores , which can in this way recover a portion of people who have not completed their purchases. It is therefore essential to install it when you advertise on Facebook to maximize your chances of conversion. The social network Facebook has more than 33 million users per month in France, so it is a  powerful marketing space  to boost  sales . To better understand Facebook advertising and how Facebook Ads work, read this article first: Facebook Advertising Guide. This guide article will help you know how to create effective Facebook advertising and, above all, how to create targeted audiences by optimizing your advertising budget as best as possible. How to install the Facebook pixel? Recently, the installation of the Facebook pixel has evolved a little in terms of the procedure to follow via the advertising manager. We give you the step-by-step procedure using the example of installing the Facebook pixel on a WordPress site. To  install the Facebook pixel , you must first go to the  Facebook business manager  to retrieve your personal tracking ID. You will find it in your account by clicking on the “  Create ads  ” link at the top right of the page (see below) Once in the ads manager, you will need to retrieve the Facebook pixel by starting by accessing the menu at the top left (see visual below). Drag your mouse over  All Tools  at the bottom and then click on Pixels as shown below. The announcement given by Facebook about pixels and the recently redesigned table: Welcome to the new pixels page We’ve simplified the website data sent by each of your pixels. The redesigned dashboard shows all pixels associated with your account and displays generic event and activity data. You can compare the activity of multiple pixels or examine it over a period of time. Click Details to see detailed information about each pixel. You can review the number and type of events received, analyze recent event activity, create audiences based on your pixel data, and create and manage custom conversions. Then click on the blue button “   see configuration instructions  ”  Facebook pixel setup instructions You are now ready to install the Facebook pixel to ensure better conversion of your advertisements. When you arrive here, 3 solutions are available to you: Use an integration or tag manager Install the code manually Email instructions to a developer If you have no knowledge of the installation or do not wish to take care of it, validate the 3rd option. This method will automatically send an email to your developer or to a person who will be authorized to follow the instructions and install the Facebook pixel for you. If you want to do it yourself, you can choose the integration method or tag manager or even manually install the code. Method 1: Use an integration Via the first option consisting of integrating the Facebook pixel code, you will need to choose your partner. To tell you how to proceed, we will opt for WordPress which is the most used CMS to date for creating websites. Choose yours or click “request a new partner” if it is not listed. Facebook pixel integration via WordPress After opting for the WordPress partner, follow the instructions one by one starting by downloading the plugin which contains the Facebook pixel by clicking on the    Download  button  and then clicking on    Next  After downloading, go to your WordPress back office by selecting Extensions / Add in the side menu. Click at the very top of

Today there are a multitude of systems allowing the easy and rapid implementation of online training. There are even several that are made to integrate with WordPress. We have therefore done a quick analysis for you of the best LMS  (Learning Management System) plugins . So what are the best online training systems? What are the best LMS plugins for putting online training? Learning management system plugins allow you to create and build online courses like LearnWorlds or Udemy but with WordPress. In our opinion, an ideal WordPress LMS plugin includes features to manage online course content, manage subscriptions, run and grade quizzes, accept payments, and more. In this article, we will compare the 3 best LMS WordPress plugins with their pros and cons to help you choose the perfect solution for your e-learning website. So what are the best online training systems? 1. LearnDash LearnDash – Best WordPress LMS Plugin LearnDash is the most popular WordPress LMS plugin on the market. It is also the easiest to use LMS plugin with tons of  features . LearnDash comes with a simple drag-and-drop course builder that lets you easily create multi-level courses with lessons, topics, quizzes, and categories. You can deliver all your lessons at once or plan them for the entire course duration with its Drip-Feed feature. Using LearnDash, you can assign assignments to users and then approve or comment on them. It also comes with quiz and test management tools with multiple question types. You can easily set prerequisites for students, such as completing a lesson before moving on to the next lesson. It offers many monetization options including subscriptions, one-time purchases, memberships, shopping cart, and more. for your online training course. You can accept payments using multiple payment gateways, including  PayPal, Stripe, and 2Checkout. It integrates seamlessly with bbPress, WordPress eCommerce plugins, and WordPress membership plugins like MemberPress. Dynamic Forums are a great feature of LearnDash that allow you to create course-specific forums where your students can interact and help each other. In our opinion LearnDash is the most user-friendly and flexible LMS plugin for WordPress users. It comes with a comprehensive set of features for managing your online courses. LearnDash easily integrates with many other third-party plugins and tools that make it even more powerful. It is a perfect LMS tool for schools, training organizations, entrepreneurs and anyone who wants to create and sell online courses with ease. Disadvantages of Learndash There appears to be some compatibility issues with other WordPress plugins such as page builders, caching plugins, etc. It is therefore necessary to check before installing it. Additionally, LearnDash is not an all-in-one solution in the sense that you may also need to have a shopping cart and membership plugin to add. 2. LifterLMS LifterLMS – Also one of the best WordPress LMS plugins LifterLMS is among the best online training systems , another powerful WordPress LMS plugin with many  great features  . It allows you to create engaging online courses and provide wonderful learning experiences to your students. It is easy to configure, even on existing WordPress sites. LifterLMS supports multi-level courses with training modules, lessons, categories, and more. The plugin gives you the flexibility to create smaller courses or full-fledged study programs. You can add multimedia lessons including video, audio, text, images, etc. to make your lessons more attractive and dynamic. It has drop-down content, course prerequisites, and group memberships to provide even greater control over the entire course duration. To boost user engagement, it comes with powerful features like automated emails, gamification with badges, and even certificates upon completion of a course. It offers built-in content restriction allowing you to restrict any WordPress page on your site to members only. LifterLMS includes a useful collection of extensions, which you can use to manage affiliates, integrate with ecommerce plugins, connect to your email marketing service, and more. The LifterLMS plugin allows you to easily sell online courses using WordPress. You can quickly set up credit card payments, one-time or recurring payments, course packages, coupons, and more. It can accept payments via PayPal, Stripe or manually by check. In our opinion, LifterLMS is a powerful and flexible choice for a WordPress LMS plugin. It’s easy to use and the setup wizard even installs a demo course for you. It is useful for fitness experts, musicians, leadership trainers, education entrepreneurs, and anyone who wants to make money selling lessons online. Disadvantages of LifterLMS It’s a bit more expensive, and the price will add up quickly if you choose to purchase individual add-ons. 4. LearnPress LearnPress – A Great WordPress LMS Plugin LearnPress is a free WordPress LMS plugin with powerful features. Unlike other LMS plugins on this list, which come with a setup wizard, LearnPress lets you do the setup on your own. Creating courses is easy using lessons, quizzes, and questions. You can use lessons and quizzes from one course to another. It also allows you to export content, so you can use it on other WordPress sites using LearnPress. It offers free and paid extensions, which allow you to extend the  functionality . It supports scheduled content (content drop), quizzes, assignments, grading, etc. It also supports integration with bbPress, WooCommerce, and WordPress membership plugins. There are also WordPress LMS themes created with this plugin. If you can’t decide which WordPress theme to choose for your learning website, you can use one of these themes. This prevents your site from breaking due to theme and plugin compatibility error. In our opinion, LearnPress is feature-rich and flexible. The initial setup can be a bit difficult for beginners. It supports PayPal by default, and other payment gateways are available as paid add-ons. Read More: Understanding RFID Technology

What is a CRM? It is a  customer relationship management tool  as well as a database with functions that allow the improvement of prospecting, customer loyalty, and the improvement of customer service. How to master the art of selling with CRM? A well-used CRM allows: 1- to increase turnover and reduce costs; 2- to optimize the efficiency of employees; 3- have a better understanding of customers. How do you increase turnover and reduce costs with the use of a CRM? There are several reasons why a CRM allows you to be more efficient and reduce costs. Let’s start with the most important thing, that is to say the contact base. The customer contact base is unique and centralized, which makes it possible to rationalize the management of contacts in the company from a single base where all contacts are entered, with all their sources and characteristics (active customers, sleepers, etc.). The effectiveness of the CRM can be measured by the increase in the number of contacts in the company’s database, with the income generated by new contacts compared to the number of contacts from the previous year. This can also be measured by the reduction in the number of “dormant” customers, and the increase in the average shopping basket. More efficient exploitation of the customer base is possible by setting up prospecting and loyalty chains (automatic scheduling of emails, calls, letters, etc. and sending using autoresponders). How can the increase in turnover and reduction in costs be calculated? How to master the art of selling with CRM? It is possible to calculate the return on investment by comparing, for example, the operations carried out before and after the implementation of the CRM. The 7 advantages of a CRM 1- Reducing the cost of customer acquisition It is in fact possible to analyze the acquisition cost of each customer based on the return on investment of each marketing action and it will therefore be possible to choose your commercial actions in order to better use the marketing budget. 2- Increase in turnover per customer The analysis and identification of products owned by a company and those consumed by competitors makes it possible to implement a policy of increasing the number and value of products consumed by customers by setting up reminders on the dates keys (end of competitors’ maintenance contracts), through dedicated arguments on a competing offer (takeover offers, etc.). It is therefore easy to offer new targeted services to current customers. CRM makes it possible to offer new services thanks to better monitoring of customer accounts, but also through the integration of new technologies. And that is very important to know How to master the art of selling with CRM? 3- CRM makes it possible to optimize the work and efficiency of employees By automating sales processes and structuring the activity, it is possible to compare the increase and reduction in employee performance from one year to the next and to be able to act to rectify the situation if necessary. CRM makes it easier to find information: Being able to find in one place all the emails, calls, documents that are linked to a given contact saves a lot of time, both for a sales representative and for an individual of the technical service. This gain can be measured by time lost by an employee to find information. 4- Process optimization The benefit of a CRM solution is that it makes it possible to analyze the company’s existing processes in order to analyze and simplify them. For example, to simplify document validations which can now be done without wasting time and in the transmission of a file electronically. CRM also makes it possible to simplify decision-making and the use of forms, as well as to get rid of procedures which are no longer relevant today. This will help the company gain agility. 5- More efficient management of actions is possible thanks to CRM. CRM makes it possible to analyze more precisely what employees and sellers do and to have concrete information on their activities. It is then easier to directly influence their actions through visit and call objectives on specific segments of the customer base, or by defining a minimum amount of time devoted to prospecting in meetings with sales representatives. 6- Reduction of administrative tasks A CRM will allow the reduction of administrative tasks thanks to the automation of work such as the production of activity reports, the management of automatic unsubscriptions to newsletters, the calculation of sales forecasts, the implementation of reminders and alerts. 7- Reduction of errors and entry time The information is entered only once by a person, and the entire structure of the company then benefits from it (salespeople, marketing department, technical department, etc.). In addition, the direct integration of data (name, email, etc.) allows you to save time in data entry by avoiding manual entries. CRM provides better responsiveness to employees by allowing them to no longer forget information (reminder, follow-up, etc.), which allows, for example, sales representatives to act at the right time when the customer makes a decision. The goal is of course to retain the best customers by offering them the feeling of being privileged customers, who are listened to and who are important to us. CRM allows us to place customers at the heart of the company and do what is necessary to satisfy them in order to keep them and make them buy more from us. Read More: Understanding RFID Technology

The website is a showcase for the company, even when it does not carry out its activity online. This type of support allows it to obtain additional visibility, facilitate connections with customers and reach out to new prospects. However, the image and visibility of the company can stagnate due to the obsolescence of its website. This is why regular updates are necessary. In some cases, a complete overhaul is recommended. How to carry out these updates, and what is its objective? A company’s website: an online showcase A study carried out in 2012 by the Association for the Development of the Digital Economy (Aden) revealed that 49% of VSEs and SMEs did not have a website, and that 31% declared that they had no plans for a website. The survey was carried out among 7,000 companies in France. The change has not been strongly marked in recent years, since a new  Ipsos survey  for Google showed that 42% of French VSEs and SMEs had an “active” website in 2014. For comparison, the rate was 60 % in Great Britain for the same type of company (less than 250 employees). However, the website offers several notable advantages for the company, even when its activity is not linked to e-commerce. Notably : Show the know-how or values ​​of the company; Relay the company’s commercial message; Present innovative products or services; Communicate towards prospects and customers. Before putting its website online, the company must think about its communication strategy, but also about the technical solutions it will deploy. It is indeed necessary to plan regular updates in order to energize and secure this showcase. Why update your website? Several supports: Promote good conditions for better referencing by updating the content offered on the website and adapting the support to changes in search engines; Advantage the reading experience of an Internet user consistent with new browsing habits and by offering them new products regularly; Avoid technical obsolescence by using obsolete media; Guarantee optimal security by regularly correcting security vulnerabilities. We can distinguish two types of updates to a professional site: Putting content online. (the presentation of new products or services, or a news section); The technical overhaul of all or part of the site. (the switch to “responsive design” so that the site is easily accessible on mobile, or the correction of a technically obsolete part of the site). A global overhaul of the site may be necessary if it is no longer adapted to new techniques, cannot be properly secured or its navigation no longer meets current standards. Currently, the next step is an update of your website, know that our  agency  can support you in updating your company’s website.

Being visible in search engines is essential for every business. It is the first basis on which any website must work. The interest for a brand in exploiting the full potential of digital to develop its online activity and its visibility has become obvious. Digital is a set of “places” each allowing you to attract targeted visitors who have an appetite for your offers. We must therefore cultivate and develop our visibility in order to stand out in this context of infobesity. Visibility of course consists of being seen, but not necessarily everywhere at the same time, in the same way, in the foreground etc… nor by everyone. Each location has its own context to consider. We must approach it taking into account the rules that govern it (culture, type of users, way of communicating, etc.). SEO To stand out, we can consider these three approaches: Natural referencing Paid campaigns on search engines, such as with Google Adwords Announcements via social networks, example with Facebook Referencing your site therefore consists of positioning yourself in the most relevant and highest possible way to directly reach your potential customers. The preliminary study The point of establishing a visibility strategy is to determine how we will be able to exploit these possibilities. And for each, the approach that will be adopted. It will be important to have been able to clearly identify: Your targets Your competitors Search volumes for your products/services and on which key words and expressions SEO Audit: The SEO audit of your website is very efficient because it allows you to have a factual inventory of your positioning in search engines (competitors, key words and expressions). Natural reference: Seize the opportunities offered by good natural positioning in search engines. Facebook campaigns: Use the world’s #1 social network to target and capture a captive audience. Google Adword campaigns: Seize the potential of effective Adwords campaigns, for immediate visibility! Read more: SEO Service

Do you want to create your site and don’t know where to go.. then you are in the best place, The first thing to do is website design. We design for you the website that will represent your activity. By being present on the internet, you increase your visibility opportunities and your efficiency. Your customers and new prospects must be able to find you and have access to the information they are looking for. So your site not only supports your business, but it also drives it. Websites can be grouped into 5 functions: represent you (called “showcase site”) sell your products ( online stores, e-commerce sites ) inform (blogs, news sites) share (social networks, forums) work ( web applications, intranet, extranet, etc. ) Whatever your project, we help you  develop a website that reflects your image. Create a tailor-made website : The purpose of a website can vary greatly. It is essential that it responds to needs that have been clearly identified. Support from an agency specializing in website development is therefore essential both for the expression of needs (to determine what you want to do), and for the management of the project (advising you on best practices). From the creation of your website from a technical point of view to its availability to the general public, C2M takes into account  your end users, their needs and behaviors  to help you build a unique website that supports your business commercial. In order to take ownership of your project, we discuss with you to  understand your challenges  and start building your site. Then, we determine a schedule for the different stages. Throughout these, you are involved in delivering a fully personalized site. Define your site’s goals: Any website is at the heart of a digital strategy, which is based on results principles. To maximize them, we intervene at the start of the project, but also on sites already made for site redesigns. This helps you define the objectives that your project must meet. Together, we define the targets your site is aimed at, the messages to be conveyed and the features that will be offered to Internet users. Your site must have a specific role and goals so that it is  useful and profitable for you . We also assume that it will evolve over time according to your commercial and marketing objectives, and build it so that it is  scalable . Steps for creating a website: Once the project is clearly defined, the creation of your website goes through 4 essential stages: the definition of visual identity (also called “web design”) web development (or programming) the integration of its content (adding texts, images, videos, etc.) putting it into production (or putting it online) Each website is unique . Don’t wait any longer to start designing your website, request a  free quote ! Case study: Creating a site is the culmination of a real journey. We invite you to discover this case study: The redesign of the Vins d’Alsace website to understand how we operate and the support we provide you.

How to choose free commercial or payment management software? Choosing a good free business management software in Morocco or payment is essential whether for a small or large business. The choice of free or paid accounting is vast and it is often complicated to choose the right software. When choosing software, it is essential to target your needs before making your purchase. It is important to question the size of your commercial activity as well as your own needs and skills using commercial management software. This is why  C2MSYSTEM  has put in place an important choice of downloading free management software in Morocco or commercial payment in order to facilitate your research. C2M.. BEST DESTINATION FOR YOUR MANAGEMENT SOFTWARE , GUARANTEED. Monitoring the entire commercial cycle  : prospecting – sales – purchasing – stock Enriching your customer relationships Rigorous management of your stocks whether your items are serialized, batched, graded or nomenclatured. Optimizing your purchases sky commercial management software  also offers simplified management of your customers and suppliers. You will be able to check their contact details as well as their solvency via a link to the Info-greffe service. In addition, you will have a wide range of project management tools at your disposal to calculate your turnover, your progress, profitability or even the achievement of objectives. The software also provides the means to monitor the status of purchases and stocks in real time. sky free commercial management software  in Morocco is quite quick to learn and rather intuitive. ALKHADIM is a software solution designed to create and manage commercial documents. Thanks to it, you will be able to prepare quotes, orders, delivery notes and invoices, ideal for simplifying the management of your business as much as possible but also for developing your activity. Thanks to ALKHADIM, you will be able to monitor your profitability and monitor your activity using dashboards. Read more: QuTips for optimal stock management

Satellite Internet in Morocco is a new high-speed Internet satellite solution in Morocco to meet the growing needs of Moroccan individuals and professionals. The solution offers an unrivaled Internet experience in terms of connection quality thanks to the satellite. For all those excluded from broadband (end of xDSL line, forgotten about 4G, etc.), satellite internet access represents a possible alternative. On the other hand, it is not always easy to find your way in the jungle of offers – it is an understatement – ​​and conditions. Before taking the plunge, here are the things to know. In Morocco, an overwhelming majority of residents benefit from Internet access via xDSL, fiber optic or cable, but not everyone can take advantage of it in good conditions. Until 2022 or better days, the satellite appears to be a solution to take into account in order to obtain “good speed”. In the last census, at the end of 2017, less than 100,000 subscribers subscribed to it, very often because it was the only solution. Because this technology is not without imposing some limits: current offers do not exceed 30 Mb / s (theoretical maximum), have quota, have a significant ping, require equipment and a clear view, etc. The opportunity for us to make a great comparison of what the different operators offer and the conditions they impose on their customers. But before that, let’s start with a few reminders on how this solution works. Two problems: very high latency, shared bandwidth Satellite subscriptions are all based on the same principle: the customer must install a satellite dish in his home, which is then used to send and receive data via a satellite. For its part, the satellite connects to a transmitting station on the ground, itself connected to the Internet. In practice, when you seek to access a site, your request is transmitted by your satellite dish, which sends it to a ground station and the latter takes care of retrieving the page. The station then sends the data back to the satellite, which transfers it to your satellite dish so that it finally arrives on your computer … a journey of more than 140,000 km each time you request it (around 3.5x around the Earth). One of the main problems with the satellite stems directly from this (very) long journey: very high latency. It takes at least 240 ms for a signal to go back and forth between Earth and the satellite. Indeed, those used for the Internet are geostationary (that is to say, they are always in the same position in the sky) and are located at approximately 36,000 km above sea level. 240 ms represents the time necessary for the light to cover the 72,000 km round trip. The minimum latency is therefore around 500 ms (two round trips), but in practice the average is rather around 700 ms according to the different ISPs. While this does not usually pose too many problems for surfing, the same is not true for network games and other remote desktop solutions, which require a weak ping. Moreover, satellite ISPs generally explain that they advise against their offers for uses such as network games. Another important point to take into consideration: the satellite bandwidth is shared between all users and is not infinitely expandable. We are not only talking about subscriptions for individuals, but also professionals and television services that use a satellite. ISPs therefore explain that the theoretical maximum speed can be lowered when the satellite is heavily used by all customers. The companies that manage the satellites have also put in place a “fair use policy” in order to prevent that the speed can be limited in case of high demand. The data is often limited, sometimes with “fair use” Thus, there are almost no unlimited offers, with one exception – SkyDSL – but at the price of strict conditions and sometimes very difficult to understand (we will come back to this). As a result, the packages offered by ISPs for the general public generally vary between 2 and 100 GB (download and upload included). Some ISPs, on the other hand, do not deduct your consumption at night (generally between 0h and 6h). This period can for example be used to download games or updates of several GB and thus consume a significant part of your package. If some operators cut the connection once your quota is reached, others opt for a different approach with “fair use” – that is to say a reduced speed – exactly as in mobile telephony. A majority sells recharge packs with additional GB. In short, you will have to pay according to your use, which is generally not the case on landlines in France. Three satellites above our heads ISPs can currently only rely on three satellites covering all or part of metropolitan France. They act as distributors with commercial agreements with one or more satellite managers like Eutelsat, SES and Avanti, which do not offer direct subscriptions to the general public. Launched in 2010 and operational since 2011, KaSat by Eutelsat is the main satellite providing Internet in France. It offers a total bandwidth of more than 90 Gb/s. Individuals can obtain speeds of 22 Mb/s in reception and 6 Mb/s in transmission. But it is (almost) saturated. To the point that Eutelsat had stopped marketing consumer offers for a year in a third of the country, before relaunching them. It largely covers the old continent and is accessible everywhere in mainland France and Corsica. For its part, SES launched the Astra 2F satellite in September 2012. It is not only dedicated to satellite Internet in Morocco and also offers television services. The speeds for individuals are 20 Mb/s in reception, but only 2 Mb/s in transmission. Again, it covers all of mainland France. Finally, a last operator launched at the end of 2016: Avanti, via its Hylas 2 satellite. This allows you to climb up to 30 Mb / s in downloads and only 2 Mb / s in uploads, but it does not cover all France. About a third of the metropolitan area is eligible (mainly in the east). A coverage

Managing a project can quickly become very complicated. If you manage a lot of projects at once or work with several stakeholders, it will be very easy to lose track if you are not organized. We have selected for you the Best Project Management Software that will allow you to organize your projects with your partners, your teams or your customers. Free project management software Asana This tool has a very clear interface. It avoids the pitfalls of a gas factory and goes further than simple management of tasks to be done. Ergonomics is favored by the construction in three parts: project, task list and details (notes, attachments, etc.). Features: drag and drop prioritization addition of very simplified task management of members affected by a self-completed task keyboard shortcuts for navigation, task creation, etc. tag system integrated search impressive fluidity of the interface Price: Very complete free version Website:  https://asana.com/fr Bitrix24 Among the Best Project Management Software , More than 5 million companies use this collaborative platform. The reason for its success is due to its many features. A project management tool, it also presents itself as a CSR, a CRM and offers an HR system and a customer contact center. Features: Telephony tools (management of incoming and outgoing lines, call routing, IVR, number rental, etc.) Communication tools (chat, voicemail, audio and video conferencing, VoIP phone calls, etc.) Task management and event planning Knowledge base, wiki Price: Free (up to 12 users but some features are limited) then €69, €99 or €199/month Website:  https://www.bitrix24.fr/ Bubble Plan Bubble plan is a French online planning and project management tool. It offers very graphic and intuitive planning using drag & drop. It is easy to handle and the projects are understood quickly and efficiently. Communication, accounting, project, document and employee management, it is a very complete solution that is attracting more and more organizations. Features: To-do lists Gantt chart Collaboration tools (sharing, document storage, chat, comments, notifications, etc.) Price: Free for 1 user and 1 project then €16/month or €12/month/user Website:  https://bubbleplan.net Trac It is quite close to Redmine and will also be used more specifically in the context of IT project management with its version management. Features: Milestones Tasks Project and sub-project management Roadmap Activity log Gantt chart Wiki Document Manager Version management Price: Free,  BSD License Website:  http://trac.edgewall.org In the style of Redmine and Trac, we also find  Project pier ,  Clocking it  and  Myclientspot . Trello Instead of listing tasks grouped by Milestones, Trello (Atlassian) differs from its competitors by “just” presenting task lists like a post-it board. Everything is very visual. This simplicity, which is a little disconcerting at first, turns out to be quite effective in the context of collaborative projects. Within a task, we will then find what it has in common with other project management applications: description, comments, assigned members, attachments, etc. In use, we therefore create display panels in which we insert lists, inside which we add the tasks, to finally associate them with different members of a team. Simple, right? Features: Billboards Task management To-do lists Comments Timeline Let us point out that this method of organization is not new and was already found in other solutions such as  Kanban Tool  or  Smartqweb . Price: High-performance free version then from $10 or $20 per month depending on needs (unlimited tables per team and features relating to administration and improved security). Website:  https://trello.com Google Docs Google Docs is a collaborative application clearly focused on creating, sharing and using documents, spreadsheets and online presentations. Its strong point is being able to guarantee 99.9% service availability (it’s a Google product after all!) while offering telephone assistance in the event of a critical problem. But its particularity is also to allow collaboration within the same copy of a document. The different versions are of course all recorded so that they can be found again if necessary. Features: Creation of documents, spreadsheets… Real-time document sharing Document access control Presentations Price: Free Website:  https://docs.google.com Freedcamp Among the Best Project Management Software , here is Basecamp’s free alternative. It will be particularly aimed at small businesses, freelancers and students and allows, among other things, to socialize projects. Features: Project template To-do lists Online collaborative discussion Milestone management Permission management File management Importing basecamp projects Email and SMS notifications Price: Free Website:  https://freedcamp.com Zoho projects The online project management tool is suitable for small, medium and large businesses. It offers 4 basic modules: Tasks & Milestones, Documents, Project Calendars and Meetings & Forums. It is possible to add additional features as needed. The interface is very intuitive. Features: Document management Calendar Cat Powerful collaborative functions allowing, for example, organizing meetings, taking notes and staying in touch with colleagues. Time tracking, invoicing, intranet collaboration area and bug tracker (all optional) Price: very complete free version for up to 5 users and 2 projects, then €25/month (10 users and 10 projects), €50/month (15 users), €100/month (20 users), €150/month (25 users). Website:  https://www.zoho.com/projects Paid project management software Basecamp With more than 15 million users, it is one of the most popular collaborative project management tools and will suit you whether you are a freelancer, small or large company. Among its many features, it allows the management and secure storage of project-related documents. Features: Managing projects, tasks and comments Creation of project templates Calendar Time tracking File management Email notifications Integrated messaging Mobile app Price: $99/month Website:  http://basecamphq.com See also above Freedcamp. Redmine Created by Jean-Philippe Lang and developed in the Ruby programming language,  Redmine is an Open Source project management application . It supports MySQL, PostgreSql and SQLite databases. The large community of developers working on this solution offers numerous plugins that can be added to Redmine to make it respond to needs that may be more specific or that might actually be lacking. Features: Project, sub-project and task management User rights management Forums Historical Roadmap Activity log Gantt chart Wiki (with  Textile syntax ) Document Manager Versioning (SVN, CVS, Git, Bazaar and Darcs) Price: Open source Website:  http://www.redmine.org Wrike Wrike is used by more than 18,000 organizations worldwide. It is a cloud-based workplace software that combines project management, communication and collaboration. It is very simple to use. It adapts to the needs of teams of all sizes and can be suitable for developers as well as marketing, creative

You are convinced of the  benefits that project management software in Morocco can bring to your activity  and your productivity. Many solutions appear every year. Choosing  the right tool  can therefore be  difficult . Before you decide, it is necessary to ask yourself the right questions. What are your  needs  ? What  types of projects  and  tasks  do you carry out on a daily basis? How many  people work there simultaneously  and what is your  budget  ? What features do I need? A suitable solution Project management computer programs all offer  a common core of functionalities . But some have additional options. Don’t choose a version that offers the most capabilities for the lowest price. It is wise to  define what you need  and choose the one that will meet your expectations in a targeted manner. Opt for  a pleasant  and  tailor-made project administration solution . It will be less complex to use and your employees will use it more easily. Depending on the number of projects to be handled simultaneously, their type and the size of your teams, you can decide on different project management software, free  , subscription  or  open  source . “Whatever it is, don’t think too big, just see.” Planning and monitoring your project portfolio These are  the basic capabilities  of a project management program. After having identified the stages and tasks of your project, you can, using this comprehensive tool,  define  and  organize its feasibility over time with an intelligent schedule . It will allow you to divide your project into phases, to integrate milestones and the different stakeholders, to assign tasks to each team, to control the dependencies between them, to estimate the available equipment, the deadlines to be respected, etc. From then on, you can easily  monitor the progress of your project , view delays, distribute the workload within your teams in real time based on the progress of the missions, etc. To have at a glance an idea of ​​the progress of the work and the distribution of tasks, the software offers  Gantt charts  or a Kanban system. These basic capabilities are essential and meet the needs of all users, whether a small, medium or large business. However, devices that do not have additional capabilities are mainly suitable for personal projects or small structures and teams with a reduced number of users. The missions managed are relatively simple. These  devices are often free or very inexpensive . A complete collaborative tool A project portfolio management program can be  collaborative . It  then facilitates  and  promotes teamwork . A single platform accessible to all employees centralizes all information relating to the project. It allows you to share and store documents, offers instant online exchange solutions such as comments or chat, but also alerts and notifications, knowledge sharing with a forum and wikis, etc. This platform can also be opened to the outside. Service providers and customers can  then have secure access  to useful information in real time and exchange with teams. More advanced options Some project portfolio management applications  incorporate more specific capabilities . They respond to more complex needs and often involve a large number of employees. Here are some possible options: resource ,  budget  and  inventory management  customer relationship management reporting telephony HR A system integrating existing tools Your teams are used to working on a daily basis with certain tools ( messaging ,  ERP ,  CRM ). Project management software can integrate with the existing information system and business applications in production. In SaaS mode, this will be thanks to APIs. What working method do you use? Your project portfolio  project management software should match your working methods . Many solutions are designed, for example, using the Agile method, widely used in France. Flexible, collaborative, transversal, it places the client’s needs at the center of a project’s priorities. This progresses step by step. It thus stands out from the classic partitioned technique operating in cascade. Project management software in local version or in the cloud? There are two ways to equip yourself. “On premise” or locally You are purchasing a project administration computer program that is  physically located on your premises . It is installed on your company’s servers or on your computer. Licenses, updates, maintenance are your responsibility. This solution is often more expensive than the next version. But, it has the advantage of not requiring an internet connection to work. In SaaS or on the cloud You can also have an application in SaaS mode, on the cloud. It is  hosted on external servers  belonging to cloud providers. You have access to your online tools from anywhere and from any media using a simple browser and an Internet connection. They are free or available on a monthly or annual subscription. You pay according to your needs. Updates  are made by the service provider . Maintenance and computer hardware purchase costs are reduced. Furthermore, more and more publishers are offering offline access to the project management program. Read also: The list of the best project management software and online collaborative tools. Choose a freemium, paid, subscription, open source option? You will find freemium project management programs on the market   which sometimes have limited resources. A paid version may be more efficient and tailor-made. Most of the time, you  will have to subscribe to an annual  or  monthly subscription . Furthermore, an open source device allows your developers to adapt it perfectly to the specific needs of your organization. Is your software safe? In order to secure information relating to your projects and your clients, be sure to ensure that the project management software offers you solid guarantees in terms of  confidentiality ,  protection  and  integrity of your data . It must comply with GDPR rules   : Hosting on French territory, in private cloud or “On premise”, data encryption, server security system, etc. You must take these criteria into consideration before making your choice. Test your future software It is important that you can  thoroughly test your future  project management program. The trial period must be long enough to understand it. Take the opportunity to address many questions. Is the interface  intuitive  ? Are the features suitable for  daily project management  ? Are the teams satisfied and do they know how to use it? The project management computer program should not be a rigid framework. It must  fit your working method  and  meet the needs of your organization . An ideal solution exists for all configurations. For its deployment to be successful, however, it is necessary to support change. To be sure you make the right choice, you can call on specialists. Tell us about your organization and let’s start exchanging ideas! Read More: Discover the Best Project Management Software

Customer Relationship Management  (CRM)  software  – is a customer database that allows a company to have a clear and constant vision of its customers and future customers (prospects). It therefore represents all the tools that make it possible to identify prospects  , then  process ,  analyze  and  retain  customers. The aim is to subsequently ensure  personalized follow-up , offering the best possible quality service.     This tool therefore makes it possible to place the customer at the heart of the company, by listening to them and having better  knowledge  of their expectations and needs. It also allows you to better  target  your customers, optimize your working time while  increasing  the company’s  responsiveness and boosting its productivity . Why use Customer Relationship Management software (CRM)? Increase customer satisfaction  Be  more efficient  in commercial procedures (by better managing your after-sales service, by being more responsive and intervening at an appropriate time), Have  greater proximity  to the customer by developing a special relationship with them (by recording their preferences, their birthday for example, etc.), Develop your  competitiveness  by providing more services and personalized advice. Increase business profitability Increase sales  through targeted actions on defined segments of your customers and prospects (Ex: retain your customers through specific offers based on each customer population), Optimize the profitability  of sales, marketing and customer service investments through better calculation of return on investment, Have a  clear vision  of commercial activity to optimize processes (report on sales, monitoring of sales representatives’ appointments, progress of objectives, etc.), Save time  by automating recurring tasks (monitoring automatic results, automatic follow-up to customers, etc.). Improve internal organization Agenda shared between employees (tasks to do, events, etc.), Centralization  and sharing of all customer data (all important customer information is classified in the same place and easily accessible), Structuring information  and business processes. You have a structured customer file with relevant information that can be used for marketing actions (e.g. paper mailing, e-mailing, phoning, etc.), Keep the history  of your customer data (Ex: if a salesperson leaves, you do not lose information and you can easily transfer current files to their replacement). Read also: How to Choose Your Business Management Software?

Adopting the best purchasing management software is a determining factor for your business. With a solution adapted to your needs, simplify your purchasing process, improve your customer satisfaction and increase your productivity as well as your margins! So How to choose purchasing management software? Here’s a risk often underestimated by business leaders: some  outdated purchasing management systems  can hinder the development of your activities. The growth of your business must lead you to provide new solutions for managing  your purchases  in order to support its growth. This is why many solutions exist today, from traditional spreadsheets to software dedicated to purchasing management. Here’s how to choose and take advantage of these new opportunities. We have 3 essential criteria to take into consideration in order to choose the  best purchasing software  for your business: Compatibility with your  current accounting and management tools  to make your work easier The ability of the software to be dynamic in order to optimize current purchases  and anticipate future purchases The  clarity of the information  transmitted so that it is directly useful and usable by the company Having purchasing management software is a strategic issue for your company in order to best support the growth of your activities. It is a simple and immediately operational solution to increase your margins, improve your customer relations and develop your activities. To choose the right purchasing management software? Many solutions such as Alkhadim – Purchasing offer you business purchasing management software with real-time monitoring, reconciliation and automatic categorization of expenses by client, by project or according to their nature as well as accounting integration of all orders placed.

More than 82% of  buyers  (source:  2015 purchasing decision survey  ) use Excel to design their order tracking tables and plan their needs. An inexpensive and easy-to-use solution, Excel is not the solution that suits all businesses. Indeed, this solution has several disadvantages: Suitable when the number of suppliers and products is limited, Excel is poorly designed when  your purchasing management  becomes more complex You are forced to create the entire architecture for managing your purchases yourself instead of taking advantage of an IT solution entirely designed by a team of qualified professionals to capture, update and share your information Excel seems suitable for very small businesses whose  purchasing process  remains simple. Beyond that, it represents more of a handicap to the development of the activity, creating a lack of visibility and gaps for the proper functioning of your  purchasing policy . The supply of  purchasing management software  is booming following very strong demand from many companies: These are complete tools allowing you to centralize all of your data They facilitate their consolidation They offer simple solutions for updating and sharing data 32% of companies say they use  purchasing management software  today, a figure that is growing very quickly. Ultimately, they allow you to obtain a clear and precise vision of your  purchasing policy  in order to meet your needs and those of your customers. In just a few clicks, you will know precisely each product you have, its recipient, current stock, supply status, monitoring the performance of each buyer or comparing it with demand from your customers. It will also allow you to locate elements that can be improved in your purchasing policy. Some solutions go even further by offering: Automatically collect information about your supplier  To launch online calls for tenders E-procurement tools allow your customers to directly choose the products they want online

Businesses must continually adapt to competition, and cannot raise prices disproportionately to increase margins. There is a very simple solution to achieve this:  purchasing management software in Morocco. The purchasing policy requires a real protocol in order to meet the needs of the company and its customers. According to Synapscore (2015), improving the performance of the  purchasing process  is one of the 3 most important priorities for  administrative and financial managers. Thanks to purchasing management software in Morocco : reduce the time spent internally targeting the right suppliers reduce the time spent on putting together calls for tenders reduce the time spent on administrative and commercial procedures reduce the time spent tracking orders It is truly a  strategic solution  directly conferring numerous advantages for your business: A gain in productivity for your employees who will be able to concentrate on other tasks with higher added value An increase in your margins without increasing the prices of your products Direct growth in your profits By delegating these unattractive and rewarding tasks, you allow your employees to focus on the core of your business. Appropriate IT tools are best suited to optimize the  performance of your purchases  and therefore increase that of your business! Read also: Alkhadim – Purchase