In this article: we will explore the ten marketing trends that are set to shape 2024. These trends encompass a wide range of areas within the marketing landscape: Introduction Staying updated with marketing trends is crucial for businesses to thrive in today’s dynamic and competitive landscape. The ever-evolving nature of the marketing industry demands that marketers adapt and embrace new strategies, technologies, and consumer preferences. By understanding and leveraging upcoming trends, businesses can gain a competitive edge, reach their target audience effectively, and drive growth. Marketing trends have a significant impact on businesses in various ways. They influence consumer behavior, shape brand perception, and determine the success of marketing campaigns. By aligning their strategies with emerging trends, businesses can stay relevant, connect with their audience on a deeper level, and achieve their goals more efficiently. Let’s dive into each trend and discover how they will impact the marketing industry in 2024. 1. AI Integration into Social Platforms The integration of AI into social platforms is a significant trend that will shape marketing in 2024. This trend reflects the rise of AI’s influence on social media marketing strategies, as businesses increasingly leverage AI-powered tools to enhance their online presence and engage with their target audience more effectively. AI has a profound impact on social media marketing, enabling businesses to analyze consumer behavior, personalize content, and optimize ad targeting. Examples of AI features in popular social platforms include: TikTok’s personalized content recommendation system Instagram’s automated content moderation using AI algorithms LinkedIn’s AI-driven job recommendations YouTube’s recommendation algorithm based on user preferences and behavior patterns This trend signifies the growing importance of AI integration for businesses aiming to stay competitive and relevant in the dynamic landscape of social media marketing. 2. AI’s Profound Impact on Digital Marketing Strategies The second trend for 2024 revolves around the profound impact of AI on digital marketing strategies. With AI becoming increasingly integrated into marketing tools, its influence on consumer behavior and brand preference is undeniable. Consumers are more inclined to support brands that align with societal good, leading to a shift in marketing strategies to accommodate these preferences. AI’s ability to analyze vast amounts of data enables marketers to understand consumer behavior at a deeper level, allowing for more personalized and targeted marketing efforts. This trend emphasizes the need for businesses to adapt their digital marketing strategies to resonate with the values and preferences of their target audience, ultimately shaping the landscape of marketing in 2024. 3. SEO Trends in 2024 SEO trends for 2024 are set to revolutionize digital marketing strategies. Google’s SGE (Search Guidance Engine) will significantly impact search experience and clickthrough rates, emphasizing the need for marketers to optimize content for conversational search queries. High-quality imagery and videos will play a pivotal role in SEO, as visual content continues to dominate user engagement. Additionally, the EEAT (Expertise, Authoritativeness, Trustworthiness) framework will be crucial for establishing credibility and relevance in search rankings. These trends highlight the evolving landscape of SEO and its profound influence on overall marketing strategies. 4. PPC Trends The Dominance of Google in the PPC Market is Set to Continue Google’s dominance in the PPC market is expected to persist, which will have a significant impact on how businesses advertise. With a substantial revenue of $76.7 billion in 2024, Google remains the leading platform for PPC advertising, providing marketers with extensive reach and targeting capabilities. The Advertising Landscape for Businesses This trend will shape the advertising landscape for businesses in several ways: Increased competition: As Google continues to dominate the PPC market, businesses will face tougher competition for ad placements and keywords. This means that it will be crucial for companies to refine their PPC strategies and stay updated with the latest trends and best practices. Advanced targeting options: Google’s advertising platform offers advanced targeting options, allowing businesses to reach their ideal audience based on demographics, interests, and online behavior. This level of precision targeting can significantly improve campaign performance and ROI. Mobile-first approach: With the majority of internet users accessing content through mobile devices, it’s essential for businesses to optimize their PPC campaigns for mobile. Google’s emphasis on mobile-friendly ads and landing pages makes it imperative for advertisers to prioritize mobile user experience. Integration with other Google services: Google’s ecosystem includes various services such as YouTube, Gmail, and Google Maps, which can be leveraged for cross-channel advertising campaigns. This integration provides businesses with opportunities to expand their reach and engage with users across different platforms. Rise of automation: As technology continues to advance, automation will play a more significant role in PPC advertising. Google’s machine learning algorithms enable automated bidding strategies, ad creation, and audience targeting, making it easier for businesses to manage their campaigns efficiently. Impact of Firefox Conversions on PPC Strategies Another important factor that will influence PPC strategies is the impact of Firefox conversions. In 2024, there was a noticeable decline in Firefox conversions by 14%. This decline prompts marketers to focus on the following areas to maximize ROI and maintain competitiveness in the PPC space: User experience: Providing a seamless and user-friendly experience across all touchpoints is crucial for driving conversions. Marketers should prioritize website optimization, intuitive navigation, and clear call-to-actions to enhance user experience. Page speed optimization: Slow-loading websites can negatively impact both user experience and search engine rankings. Optimizing page speed through techniques like image compression, caching, and minification can improve website performance and increase conversion rates. Conversion rate enhancements: Analyzing conversion funnels, conducting A/B tests, and implementing conversion rate optimization (CRO) strategies can help identify areas of improvement and increase conversion rates. Diversification of advertising channels: While Google remains the dominant player in the PPC market, it’s essential for businesses to explore other advertising channels as well. Diversifying PPC campaigns across platforms like Bing Ads, social media advertising, or display networks can provide additional opportunities for reaching target audiences. By focusing on these areas, businesses can adapt to changing consumer behavior and industry trends while maximizing their PPC advertising efforts. 5. Growing

This article is an extract from our latest white paper, The Entrepreneur’s Guide. To extend your reflections and your personal development, you can download our Entrepreneur’s Guide for free by clicking on this link. So How How to create a well-referenced professional website? The C2M Editorial team knows that it is increasingly important to properly manage your online presence when you are a small business. We therefore decided to call on the experts at Orson  to explain to you as best as possible all the secrets of SEO.  Natural referencing, also known as SEO (Search Engine Optimization), is a technique which consists of positioning a site or a web page in search engine results. Today, we are going to share with you the techniques for optimizing your website so that it is placed in the best possible position on Google. Natural referencing establishes the difference between creating a classic website and creating a visible and effective professional website. Here are eight golden rules to follow to optimize your natural referencing and create a well-referenced professional website. #1. Optimize your page URL First of all, you need to think about  optimizing your page URL. The URL, although having almost no impact on your SEO, represents the brand image of your website. So be careful to avoid acronyms and other special characters. Keep it short and try to put your site in the mind of the Internet user. #2. Optimize the page title Your main keyword should appear in the main title of your page. This heading is usually referred to as Heading 1 or H1 tag. As a reminder, the role of Hn tags is to guide readers so that they know how to differentiate the title from the subtitles. Google will read your page titles in the same way, it is imperative to have a single and unique H1. This Title tag is crucial for your website because it will allow Google to understand what your activity is.   #3. Optimize your Meta Description The Meta description is the text that appears on the results page above the Title in blue and the URL in green. This is a short description of your page, it should provide useful information about the content. If you don’t have a  Meta description  Google will automatically take part of your text content. The latter is often content for your readers and will be difficult to understand on the Google results page. Our advice is therefore to make  a precise description  with some of your keywords, but above all to make visitors want to click on your page in question. Also avoid overdoing it, if you  force visitors through lies  to come to your page they will leave as quickly as they came. Which will therefore increase your  bounce rate  and send negative signals from your site to Google. #4. Optimize the body of your text Optimizing text content is a profession. There are a significant number of rules to follow. Here are some basic rules to follow: Write 800 word content Respect a structure with Hn which contain your keywords Beware of keyword stuffing Air out your content Create your content around the lexical field of your main keyword Your readers shouldn’t be bored! The priority remains the human who will read your content #5. Optimize your internal network The internal link is this web that connects your pages together. The idea is simple, each of your pages must be accessible in 2 clicks by an Internet user. This mesh allows Google and your  Internet users to navigate your website. If the mesh is poorly done, some of your pages will simply not be visited! An unvisited page is a dead page. Make your pages accessible in 2 to 3 clicks maximum. Give priority to the most important pages in your footer and above all vary the anchors on the mesh! “Anchors” are the text used to make the link. It is essential to vary them. #6. Optimize images It is important  to optimize your images . Your images have a dual role, they are available to readers and allow a better understanding of your content. However, they also have a role in terms of SEO. The images contain “alt tags” which means that Google will  index your images,  so it is absolutely necessary to put keywords  in  these Alt tags. Furthermore, there is one detail that you must take into account. Google doesn’t see what an image represents, it can only see the texts so you have to tell it what the image represents. Additionally, it is important to  compress images . Don’t forget that images are also  the main reason  for a slow loading website! Every second that passes is a loss of  8% of your Internet users. #7. Optimize external links Finally, it is important that your website has “Backlinks”, that is to say external links which point to it. Indeed, Google works like a large bookstore, the more others talk about you, the more relevant you are. The objective is therefore to seek out  links on your theme  so that Google gives importance to your website. However, be careful with the links you will receive, the websites do not all have the same weight. Favor  relevant websites in your theme , which have traffic and above all which are secure.   You know everything to create a well-referenced site, if this is not enough do not hesitate to call on a web marketing agency.

Certainly registration is one thing, but to  differentiate yourself  or rather get yourself noticed and thus obtain a denser network, optimizing your profile is very important. We give you some tips for this. So How to have the best Linkedin page? 1. Write a relevant headline This is what should catch the eye of the person viewing your profile. Never say that you are available or looking for this or that position. You must demonstrate what  skills you are prepared to offer  to a company or what advice and services you are able to offer to your potential clients. Keywords   will be what determines your visibility on the social network . Examples: Seller representing placier in equipment for miller Chartered accountant for small and medium-sized businesses Web marketing specialist applied to early-stage start-ups in the Montreal region etc. 2. Post an eye-catching photo Appearance is important on Linkedin, absolutely put a  profile photo , some recruiters don’t even bother to look at profiles without a photo. An American teleshopping show showed that  19% of recruiters only looked at the photo . In addition, your photo must be  professional , but not too serious, you are there to  show your personality  too! 3. Create a summary that suits you What we advise you to do is to make your summary like a  story-telling . That is to say romanticize your journey a little. Show that each professional experience and training has a  logical sequence  and that all this leads you to apply for this job or that is why your company sells this service. Additionally, write in the  first person singular , it is more direct and more personal. 4. Use the multimedia available to you Linkedin offers you the possibility to add videos  , photos  and  links  for  your summary, your professional experiences or your training, so don’t wait any longer! This is the best way to illustrate and make your information  attractive  and  arousing interest . You can insert a URL link for your internship thesis or your final thesis, the articles you have published, photos of your diplomas, videos of oral exams won, projects you have carried out , etc. The goal of a Linkedin profile  is to insert all the relevant information that shows your abilities and sets you apart, so  don’t try to recreate your classic CV. 5. Create a business page First of all, inform your employees if you have any, and  your company logo will appear in their “professional experience” section . Inform your customers by inviting them to join the Linkedin page. Thanks to this you will obtain a certain  visibility . Content is king on a business page , so bet everything on the  quality of the posts  you publish, even if it means having only one post each week, rather than publishing something every day that will not attract anyone’s attention and will keep you away from your target. If you succeed in this, you will have every chance of  getting follow-ups . 6. Get Recommendations The recommendations concerning you will have the role of establishing your skills, your expertise and this will reassure you about the reliability of your profile. You can obtain them from your former university professors, work colleagues or former employer by simply asking them. Getting  10 recommendations  would be ideal for your profile. 7. Change your page to multilingual Do you have potential clients abroad, do you aspire to an international career? A feature on Linkedin allows you to  change your profile  to as many  languages  ​​as you want. Instead of having a profile only in English or a profile where you alternate between English and French, this option will be very useful for you to be  understandable by everyone  around the world. If you have done all of this, a bubble next to it will tell you the strength of your profile based on the information you have inserted. The objective would be to have an expert level demonstrating the  quality  of your Linkedin page. What mistakes to avoid on a Linkedin page? 1. Remove your old jobs In a classic CV, you choose the professional experiences that will be useful for the next position you aspire to. On Linkedin,  think differently . Even the simplest jobs, such as cashier and summer jobs, etc., can show  your perseverance  and  ability to bounce back . You don’t know what qualities an employer or client wants from you. So, list all your experiences, you will surely be surprised by the expectations of your interlocutors. 2. Wait until you are offered the right opportunity Many users create a profile and just wait for someone to contact them. However, this is the best way to fall into the oblivion of Linkedin profiles. Update your profile regularly , share and like articles that interest you and join groups that suit you. Groups are profile communities sharing general characteristics or working in equivalent or complementary fields. This will allow you to interact with them, get help in a specific area and perhaps expand your professional network . 3. Making grammar and spelling errors Where a classic CV and your Linkedin page meet is  the expression . Although it is a social network, it is professional; so, don’t take it lightly if you sign up. Making mistakes can happen, but not proofreading is intolerable in the professional sphere. Your grammar as well as your spelling must be  impeccable , the seriousness of your profile depends on it. So, don’t be afraid to  ask someone in your family or a friend  to proofread you. For those who have great difficulty with spelling, the paid software  Antidote  will be your best friend for this. Be careful not to fall into one of the  7 deadly sins of the entrepreneur! The extra advice Register even if you are a student Are you a student and you have the ambition to eventually become an entrepreneur? You will therefore surely need  resource people , people from whom you could ask for expertise. This goes through your network, so to not lose contact, register now, your teachers are surely already registered. What’s more, during your studies you will surely have  internships to complete , a Linkedin profile will be  an undeniable advantage  compared to other students. Finally, when you mention your training, your universities generally have a “school” page on Linkedin. This creates a  community of former students  and we all know the weight of sponsorship and support networks between students of the same university or business school. Read More: How to Deploy an Effective Social Media Strategy?

Standing out from your competitors and the millions of companies present on the internet is not easy. Improving your visibility, however, remains essential if you want to acquire new customers. You also don’t need to spend too much money on promoting your business, as there are inexpensive or even free ways to get it out there. Thanks to the  online marketing techniques  that we are going to present to you, with effective ways to make yourself known for free, your results will increase at high speed, the traffic on your site will increase significantly, and this without paying anything. 1- Create and update your blog You’ll be too busy in the early stages of starting your business, but when you find your stride,  consider starting a blog . Indeed, the blog turns out to be a particularly useful and effective way to make yourself known. It allows you to develop  your company’s natural referencing  , and thus position yourself on terms related to your activity. Thanks to a blog, you will be able to appear in the first results of search engines. Position yourself on keywords related to your activity and write content on this subject. Subsequently, the Google algorithm will spot you and position you favorably. With a simple search, an Internet user can read your article, learn about your offer and become a prospect. It’s up to you to convert him into a customer. Creating your blog is an important, even essential, step in the marketing development of your business. Indeed, it allows you to publicize your products and services free of charge and to a wide audience. It communicates to your prospects and customers how you stand out from your competition. Regularly updated,  your blog must be relevant, interesting and current.  You can write your articles alone and use content sharing software to delegate this task to you. Blogging is a free way to make yourself known for free and to develop yourself, but it can also be time-consuming. Do not hesitate to seek professional support and train yourself on this subject. Effective ways to make yourself known for free The blog has the double advantage of seeking new prospects and consolidating the relationship with your current customers by  sharing your expertise with them . In addition to this, it allows you to show your customers that you are still as active as ever. In addition to giving them relevant information, the blog can reassure them. Conversely, a poorly populated blog can be a sign of decline in your business. If not, avoid reposting this image and focus your efforts on your  content strategy . Providing information to your customers means communicating and being interested in them. You will not only market your product or service, but also provide help to your customers and more generally even to Internet users. Through the human aspect of your business,  you will build connections that will improve your brand image . Sharing your knowledge with your customers helps them understand difficult concepts and creates interaction. 2- Optimize your SEO SEO (Search Engine Optimization) refers to all the techniques and processes that contribute to positioning a site or a web page in search engine results, such as Google, Yahoo or Bing for example. The main objective of a search engine is to  find the web page that best answers a user’s query. The query corresponds to the keywords used by the Internet user when doing a search (examples: “online management software”, “how to make an invoice”, “advice for beginner entrepreneurs”, “easy tarte tatin recipe”, etc.). Google is the world’s leading search engine. Strengthening the SEO of your site and blog is essential. There are many free eBooks and downloadable documents on the web to help you develop your SEO. We also have an article on how to create a well-referenced professional website on this subject in partnership with Orson, the online website creation platform. Your site and your blog need good SEO to be seen by the greatest number of Internet users. By investing a little of your time, you can have a site placed at the top of search engines, all without spending a penny. Different approach techniques for carrying out your SEO are available to you. First, establish a content strategy as seen in the previous point. Positioning yourself on diverse themes by using keywords and writing dense content allows the Google algorithm to spot you. Another way to improve your natural referencing is to increase your domain authority (DA). Known as domain authority in French, this is a rating used to judge the strength of a site in the eyes of Google. This rating ranges from 0 to 100. The higher it is, the stronger your site is considered. To allow this rating to increase, in addition to a content strategy, set up backlinks. These are inbound links. Multiply partnerships so that other sites point to you. Google will spot these links and your SEO and DA will increase. These strategies certainly take time to implement, but they can be very effective in the long run. 3- Use social networks Social networks are an aspect of your strategy that should not be neglected. These platforms appear to be one of the best ways to make yourself known. In continuing to promote  your blog articles , social networks play a major role. Indeed, it is these platforms that will allow simple Internet users to take an interest in your content and generate leads for you. Whether it’s Facebook, Twitter, Linkedin or even Instagram, your content is shared with the whole world, that makes you want it, right? Whatever your activity, you will be able  to reach your target  through social networks. Studies have shown that they are used as much by young people as by an older population, and that a large majority of people have one or more accounts on social media. So, by bringing together a community around your business you will make yourself better known. More than beneficial, the functioning of social networks is miraculous. Take the example of Facebook. A person who is a member of your community appreciates one of your posts and likes or shares it, their friends who were not aware of your business will discover you and you benefit from increased notoriety. On social networks, your visibility and notoriety can therefore

Social media is now part of many companies’ strategies. We all have a more or less positive idea of ​​social networks, but establishing a better social media strategy is necessary in order to choose the right platforms and set the right objectives to reach your target audience. Let’s find out together how to create quality content and define an effective and relevant social media strategy. 1. For which media to establish a strategy and how to proceed? You probably already have accounts on different  social networks and applications , but you have not yet defined your  social media strategy.  The latter is particularly important and must be thought through carefully. First, study  each of your accounts.  Social networks provide  statistics on clicks, views and shares for each professional page . Comments, opinions, shares and the number of likes will be the main criteria that will enter into your decision-making. Analyze their effectiveness (number of subscribers,  likes,  your publications VS engagement rate) to take an initial inventory of your online presence. The most important thing is to define the objective and role of your social networks. Do you want to develop your notoriety, generate traffic to your website, build your image? Asking yourself these questions is necessary to get your message across as best as possible, depending on the desired objective  . Depending on your needs and the results of your analysis, you will then have to ask yourself the question:   “Which social network best suits my needs?” . If you are not yet registered on social networks, first look at what your  direct competitors are doing . Identify industry leaders. Look at how they do it and what media they position themselves on. Replicating their strategy can be a good way to get started and enter the multitude of networks that exist. Afterwards, you can of course establish your own strategy. Standing out from the competition on the web can only be positive. To do this, you will need to ask yourself questions. Should you publish the same content on different social networks? Should I hire a  community manager  ? Should space be left for Internet users’ freedom of expression? The answers to these questions will allow you to make the right strategic choices. You must keep in mind that the choice of networks on which you position yourself depends above all on your audience. You need to establish a sort of  socio-demographic  (age, gender, place of residence, income, etc.) and  psycho-graphic  (center of interest, lifestyle) table of your target clientele. This segmentation will allow you to better understand your target. Once you have determined your typical customer, find out which social networks your business will be most influential on. To help you in your choice, you will also need to evaluate the strengths of the social media selected to highlight the most relevant and those that are most consistent with your activity. The goal remains to create a closer bond with your prospects in order to make them love your business and ultimately convert them into customers. Finally, look at the different accounts of brands you like and observe how they manage their social media accounts. Even if it is not the same field of activity as that of your company, take note of their strong points, because they have nevertheless managed to seduce you! 2. Plan the actions of your web strategy You now have a more precise idea of ​​your use of social networks and that of your competitors. You took a critical look, drew inspiration from their strengths and identified prospects for improvement. Your strategy is established, but now it’s time to look at the more technical side of the process. Do you want to direct  traffic generated  by social networks to your own website? Do you want to sell directly on social networks? On the contrary, do you just want to make your business known to your target market? These are questions that you must ask yourself and the c2m team offers you examples of actions. Put a link to your site under a posted photo. Traffic is redirected directly to your site. This strategy allows you to gain prospects and build customer loyalty. Create Facebook actions   by sharing information on the key area of ​​your business. Create an active fan community around your business. Make yourself known and benefit from the “buzz” effect on social networks, by creating interactive and fun marketing actions, to create buzz on Twitter  for example. Telling a story and arousing emotion in your readers is a strategy that pays off. Highlight the entrepreneurial side of your business. Share your expertise and experience through  story telling. All these actions on social networks will allow you to gain customers. Through your presence and constant and interesting publications for the targeted audience, your visibility and your number of sales will increase. 3. Create a process Your strategy is established and it is now time to  create a publishing schedule.  Computer tools allow you to plan your publications in advance and publish your posts on several media simultaneously. Buffer, Hootsuite, and many other tools will help you organize your posts and automate the process. It’s important to  keep your readers’ attention  and  cultivate their impatience . Try to post between two and three times a week to build a real connection with your community. The main question you need to think about will be the publication dates of the articles. Regularity  will be the key to your  popularity  on different social networks. Remember that your content must be of quality, because publishing regularly will not be relevant if your content does not attract the attention of your community. 4. Adjust the shot Once your campaign is launched, you will not have to monitor its progress and its impact, positive or negative. It’s not enough to push lots of articles headlong. You need to   analyze your own publications , in the same way that you analyzed those of your competitors in the first step. The ideal will be to periodically evaluate your performance . This can be done weekly, monthly or quarterly. It’s up to you to determine your pace and the quantity of publications published. Analyze reactions, the time at which your  posts  generate the most interaction and which content is the most popular to be able to correct and develop your presence on social networks. Even if you only have a small audience at the start, gradually adjusting your content and your strategy according to their reactions will allow

It’s up to you to decide which social networks you prefer to communicate about your small business and what is the best strategy to adopt to achieve your marketing objectives. Now is the time to enlighten yourself about the myths and false thoughts you may have on social media. So, here are the 7 false thoughts on social media for self-employed people 7 false thoughts to discard on social media 1. Facebook, you can find anything there This is a preconceived thought of this social network. Of course you can find anything and everything there, but there are business pages, Facebook groups intended to promote a site or a brand or even help and advice groups between entrepreneurs. All of this can provide you with   significant support and visibility for your small business! Facebook can then be of great use to you. Facebook is a place of exchange where interaction between businesses and customers  is easy. You can inform them directly, read articles that will be useful for your problem and benefit from sponsorship between small businesses to  gain visibility . 2. Social media is just for the week Your person affiliated with marketing where you yourself only work during the week, from Monday to Friday, however Internet users are  active 7 days a week  ! You could have more success in your communication strategy if you used social networks and if you publish activities on weekends as well. We’re not telling you to work overtime, but you can  schedule  social media  posts automatically using software like Buffer  or  Swello . 3. Social media generates no net profit In addition to the visibility gained on social media, you can create engagement with the people who follow you, i.e. your community! These media bring you prospects who seem to be interested. If you can convince them, they will become customers and therefore buy your products. Social media are therefore a good way to  make yourself known, gain customers, and by extension increase your turnover . Subsequently, these new customers will recommend your company, your product or your service. It is therefore a  virtuous circle  and you have to be patient with this type of promotion, but it bears fruit! Examples: Companies that use  Twitter  have  twice as many prospects  on average as those that don’t use it, Companies with more than 1000 followers on Twitter get  6 times more traffic  to their site, 45% of marketers emphasize that  social media generate leads  with lower acquisition costs compared to other channels, 62%  of businesses using Linkedin for marketing have acquired customers through this channel, 52%  of businesses using Facebook for marketing have acquired customers through this network, 44%  of businesses using Twitter for marketing have acquired customers through this medium. We invite you to enrich your reading by continuing with this article to find out how to create and optimize your Linkedin page effectively. 4. I need someone young to take care of web marketing First of all, there is no need to hire an extremely young person to take care of this marketing aspect. Your employee must have a  minimum of experience ,  knowledge  and  skills  in the field. Being registered on social networks since the age of 12 does not mean mastering its subtleties. In addition, the target that the company wishes to reach is surely a  mature audience  that is receptive to the proposed offer. Someone older may be able to better understand customers’ expectations as well as their fears of social networks. Hire someone based on creative criteria, a relevant analytical mind and interpersonal skills. 5. Social media is just for young people First of all, a quick summary of the  different generations  that you are likely to meet Generation ​ Generation Y:  born between 1980 and 1995, person who grew up at the same time as the development of the Internet, questions what exists, revolutionizes the market, has nerve and is multitasking. Generation Z:  born between 1995 and today, person permanently connected, technology is an extension of their personality, physical space is doomed to disappear. These people will have to question themselves because the school model and the reality of the market are diametrically opposed. This is what the generations encountered on the market are succinctly described. You will therefore be more likely to think that Generation Z will be the ones who are the most active on the network, but that is a  preconceived thought  ! Here are some figures that will fool you: 40%  of active users on Facebook are over  35 years old 52% of Internet users aged 55-64 have joined a social network 93%  of American adult Internet users are on Facebook 6. Google+ is useless Among the 7 false thoughts on social media for self-employed people! Certainly it is not the most used social network, compared to Facebook. But its great strength for professionals is its  capacity in SEO , i.e.  natural referencing  on Google search pages! By publishing an article on  Google+ , if it is liked and shared it will be automatically referenced in Google searches according to its popularity and the keywords it contains. Contrary to this, articles published on Facebook do not increase your natural referencing, they only allow you better visibility. 7. Social media replaces a business blog The blog should be the  central point of your  communication campaign . The blog attracts, converts and transforms your visitor traffic. Social media in no way replaces a website specific to your business. Social media allows you to have a visible community of fans and you must use them to continually make referrals to your  internet blog  ! You now know everything you need to know about social media and can make the most of this  extraordinary  , constantly evolving tool ! So, stay connected!

Landing pages are key elements of your website. The proof: when a startup launches, it is often the first (and only) part of the website that is developed and put online. If you are a marketer, you have known this for a long time: the basis of your purchasing journey remains above all your product. So How to Create an Effective Landing Page? So how can you ensure that your landing pages effectively convert prospects into customers? Here is a short definition and our advice for boosting the conversion rate of these essential pages. In this article, we will see: The definition of a landing page Our advice for creating an effective landing page with examples 1. What is a landing page? Definition A landing page is a page on your website created with the aim of  converting  those who visit it. From visitors to prospects, from prospects to qualified leads… It acts like a piston propelling visitors from one stage of their journey to the next, based on your needs and its positioning. In inbound marketing, landing pages are very often used to offer, at key moments in the journey,  high value-added content  in exchange for information . With Plezi in particular, it is easy to create “drag & drop” landing pages to maximize conversion rates: no need to know how to code! Goals Your conversion rate is undoubtedly, as a marketer, one of your biggest concerns. This is where landing pages take on their full value: their primary goal is to  maximize the conversion of your web traffic to create an effective landing page. A prospect arriving on a landing page must want to carry out the action you are proposing: request a demo, register for a webinar, create an account… Your challenge, then, is to be as clear as possible. To increase your conversion rate, you need to get straight to the point… and know your marketing funnel (or conversion funnel). Depending on your user’s journey, you must be able to present your offer to them in the most effective way possible. It’s up to you to know, based on the positioning of your landing page, in which phase your prospect is. Should he be attracted? Convinced ? Is he in the purchasing phase? Knowing your audience well  is also essential. Stripe , for example, does this very well. In their landing page presenting their Connect offer, they take the time to expand on elements that answer the questions of their visitors who are in the attraction/conversion phase. If the visitor is not convinced by the first visual, the video and the calls-to-action, Stripe develops an argument responding to their main personas in the attraction phase (with more specific calls-to-action): their functionalities and direct benefits; answers to legal and financial questions; extracts from their technical integration in open access. 2. Create an effective landing page Concretely, what are the best practices to follow to create an optimized landing page, with (almost) guaranteed conversion? The most effective is to try to respond to the four stages of your marketing funnel with the different elements of your page according to their positioning. At each of these stages,  monitor your conversion rate  to better understand where you are particularly effective… and where you need to improve. Here are our tips for creating an effective landing page. 2.1 Hook with a powerful punchline Prefer a short and catchy title Your goals here: grab attention at a glance make your visitor want to read more. For this,  the title of your Landing Page must reflect the value proposition proposed . Is he here to discover the product? This is the time to put in big, bold and underlined (well, almost) what your product does or what you offer. Is your prospect here because he clicked on a CTA (call-to-action) promising him a webinar? Reassure him and show him that he was right to ask. Note  : web text means  SEO  (Search Engine Optimization). Don’t forget to check that your Landing Page does not suffer from a lack of natural SEO optimization based on your main keywords. If you have them, don’t also neglect your title tags, meta description and tree structure (H1, H2, H3, etc.). Evernote , in their BtoB offer, explains in 2 sentences their value proposition to direct visitors towards a free trial (their best argument to promote conversion). 2.1 Explain the value proposition in a few words Optimize your layout and UX design The layout (also called UX design) of a landing page must be attractive but not distracting. Offer a  clean design  to focus your users’ attention on the essentials and to create an effective landing page. Feel free to remove the navigation menu – and keep all the important elements above the fold. Mixpanel  makes account creation a clean and simple experience: no more navigation bar, a simple form and a few customer logos. Choose a consistent visual The graphic appearance of your landing page can help  with conversion . A beautiful photo or illustration can enhance your offer, provide visuals of your solution and support your speech. Video can be a strong argument: it can  multiply  the conversion rate of your landing page by 4 ! Also make sure that your visual is  responsive  and adapts to all screens. Nowadays,  53% of internet traffic is done on mobile  : impossible to miss. Here again, don’t forget the two steps of image SEO: work the “alt” tag compress the image as much as possible for minimized loading time. Aircall , a calling solution for businesses, has mastered this visual aspect very well, which they maintain throughout their pages. Showcase the benefits… without spreading yourself too thin Convincing your prospect that they are embarking on something completely worthwhile is your first goal. To do this, you must respond to their issues: what do you know about their persona and their needs at this stage of the conversion tunnel? Here too, there is no need to write a novel: a few well-presented  bullet points  should be enough. Don’t waste it on reading time! Dropbox  business presents the great benefits of its free trial and even answers any questions you might have at this stage of the journey. 3. Reassure and convince your customers 3.1 Highlight your figures If you can,  highlight your figures  to help you convince and

Of all communication channels, social networks have become essential for brands. It is not only an informal way to speak to your audience, but also a source of information on consumer behavior, so how can you deploy an effective social media strategy ? Being present on social networks is not enough: to attract customers and retain your audience, you will need a real Social Media strategy. Here are our 5 tips for  a successful SMO strategy  ! 1. Carry out a diagnosis It is not possible to define a relevant strategy without a prior diagnosis. The web audit includes the analysis of your  online  presence as well as your competition (benchmarking). Observe your competitors: what are they doing? What are their successes and failures? What are the best practices in your sector? This analysis serves to identify your own strengths and weaknesses to act accordingly. 2. Define your goals Next, you must define objectives that are both relevant and achievable. The  SMART method  is ideal! Your objectives must be clear, realistic, measurable… Examples of objectives that are not: capturing and retaining new customers, winning leads, retaining customers, increasing site traffic, developing awareness of your brand, improving your e-reputation, modifying the image of the brand… All this lacks precision! 3. Choose your actions To deploy an effective social media strategy, choose the network(s) most relevant to your brand. Don’t spread yourself too thin because you won’t keep up the pace! Unless you have a whole full-time SMO team. Prioritize quality over quantity. Content with high added value will have more impact than three posts without anything useful. Be authentic and unleash your creativity to stand out from your competitors. Social networks are not a business blog: let go! Attracting the attention of Internet users is not easy. Creating content for social media requires investment. Pay attention to adapting content to each network. Indeed, the platforms have their own language and their particular codes. Avoid duplicating the same post on all platforms. Additionally, consider media advertising. Ads on Facebook, Instagram and LinkedIn allow you to precisely target your audience. 4. Develop your schedule Once you have defined the type of audience, the editorial line and the media on which to broadcast, you will be able to establish the editorial planning which will guide the creation of content and ensure their coherence. Developing an editorial calendar will give you a framework to follow. 5. Don’t forget performance indicators (KPIs) KPIs are essential for measuring the impact of an action and the relevance of your strategy. Whatever goal you set, it needs to be quantified. For example: acquisition of 20 leads per month, gain of 10 followers per month, 100 shares per post, 1000 more views by the end of the month or 50,000 likes on the next video… Read More: How to install the Facebook pixel to target your ads?

An essential communication tool, the website is one of the most effective ways to communicate and attract new customers. If you don’t yet have a site or your brand needs a new website, here are the few steps to follow for creating a website in Morocco !   1. Identify your goals and define a strategy Firstly, before even planning the creation of a Moroccan website or the redesign of a site, you should collect as much information as possible. Check what works on your current site, look at the competition’s sites and take into account the comments of colleagues and customers on what already exists. If you hire an expert to develop your website, they will ask you questions about your goals, your target audience and your priorities. Answer the basic questions To begin defining the structure of your website, you must first answer these four questions: what are your goals and needs? Do you want to promote a service, a product, specific information (product showcase site, blog, ecommerce, educational site, site based on a theme)? Who is your target audience? What will be the content of the site? Define your strategy Identify in advance the keywords useful for your SEO on search engines. Likewise, you must choose a theme for your website, as well as a target audience. For quality SEO, the site should be devoted to a unique and well-defined theme. Finally, you will need to determine the social networks on which to communicate (Linkedin, Facebook, YouTube, Instagram, etc.) and what type of web marketing action you will implement (affiliation, sponsorships, emailing, etc.). 2. Define your name, accommodation and budget The second step is to lay the foundations of your future website. Some important decisions to make.    Choose a domain name If your site is a brand, take the name of that brand if the domain is available. Otherwise choose a name that is easy to remember, identifiable, not too long, easily referenced and why not with a keyword representative of your activity.   Choosing accommodation There are two hosting possibilities: if you have servers and a team capable of intervening, you can internalize the hosting. Less expensive because it does not entail additional costs, it requires a team available 24 hours a day to ensure continuous and quality service. You can also outsource the hosting of your site to a professional host (shared servers or dedicated servers).   Write specifications The specifications are important to list all the tasks to be carried out for the creation of a Moroccan website . In addition, it also contains the constraints that stakeholders will face in carrying out their project. Define the structure of your site Creating a tree structure for your site will allow you to think about the organization of content. Indeed, at this stage you will have to define key aspects related to positioning on search engines. Hence the importance of keywords, which you will have worked on beforehand. 3. Design and creation of your model The design and creation of a Moroccan website and your model will follow. At the end of this step you will see what your site will look like (content, your brand logo, structure, color code and photos). This is also where you can make the first modifications. Write content Creating quality and original content is essential for good SEO. Also consider calling on a “microcopy” specialist to properly work on all the text on the site. Writing in a clear, effective but also attractive way is not so easy. To stand out from the competition, you must integrate “microcopy” into your UX strategy. Know that a few words could be enough to improve the conversion potential of your website. A simple sentence can reassure Internet users and convince them to contact you. Create site wireframes The wireframe is the functional model of your site. It presents the graphic and aesthetic aspects, which allows you to focus on the organization of the content and the navigation path. The chosen structure must be in accordance with your SEO strategy. 4. Web development The programmers come into play! The web integrator will transform your graphic models into indexable pages, via programming lines in CSS (for colors) and HTML (to structure the pages). Integration of site pages The front-end developer will transform the graphic models into pages interpretable by any web browser. Micro-interactions as well as visual animations will be carried out at this time. Interaction with the database If your site needs to store information, you will need a database. The back-end developer comes into play to add a database and a dynamization layer to the static HTML pages. The interaction of your site with the database will be done through other development languages, such as PHP or ASP.   Carrying out the tests Before your site goes live, it is recommended to carry out tests to ensure that each page works. Once everything is up and running and the site is running smoothly, it’s time to put it live. Read More: Creation and Design of your website 

Depending on your needs and your types of operation, one or the other of these tools will be useful for your projects, so I will summarize these strengths and weaknesses for each. Finally find your  ideal free project management software  in this selection! Here are 7 Free Project Management Software in 2020. 1. monday.com Among the best free project management software  , Are you looking for a powerful, efficient and intuitive project management and teamwork tool? monday.com is the ideal online software because it has many features such as task management (prioritization, assignment to team members), setting up objectives and deadlines to guarantee good productivity. You control everything in one place by tracking the progress of projects in real time. You can store files directly in the collaborative workspace but also connect thousands of other tools to speed up projects. 2. Trello Perhaps the best known of the free management tools, Trello is one of the essentials! The concept of project management is in the form of “cards” containing lists of actions that you can move onto a table that you have structured with columns according to your needs. For example, you can create a column for urgent and important actions, another for urgent and unimportant actions, etc. This logic follows the kanban procedure for project management (the one used by Toyota). 3. FreedCamp For those who are familiar with the BaseCamp management tool, they will not be disoriented by FreedCamp which includes its main functionalities, but with the advantage of being freemium. The idea here is to manage team projects with several features such as task assignment, the possibility of commenting, a calendar view of actions to be carried out, document management, etc. The tool is well thought out if you have several projects in parallel with several teams. 4. Zoho Projects Zoho Projects is part, as its name suggests, of the Zoho suite of professional tools (CRM, Docs, Mail, etc.). Among the notable advantages of the solution, we can cite the dashboards on the progress of different activities as well as the integrated time tracking system, potentially very interesting for agencies in particular. We can also note the integration with other Zoho solutions, as well as Google Docs or Dropbox. 5. Wimi Wimi is a freemium French project management software created in 2010. The interface is very pleasant with also a presentation in the form of kanban. Note that Wimi also offers several potentially useful professional tools such as discussion channels, video/audio calls, collaborative platforms, etc. 6. Todoist It is the tool that I use every day for my task management, but also an excellent simple project management tool thanks to the teams option and the possibility of adding files and comments. I particularly like the clean design and several good ideas such as recognizing dates directly in tasks. 7. Wunderlist Free project management software  , Wunderlist is also another task management tool that has grown strongly to become a simple and very effective project management tool! The solution was bought by Microsoft, and gradually linked to the group’s other software, which is very interesting from a project perspective. Read More: How to Choose Project Management Software?

Whether you want to improve your website or more broadly your visibility on the internet, take the time to do an SEO audit. In other words, an inventory of your SEO and your visibility in Google, YouTube and other search engines. Here are 5 important analyzes to analyze my website and improve your SEO. Step 1: Performance Analysis The first step is to use  Google Analytics  to observe the evolution of your traffic, the time spent on your website or your blog and the bounce rate. Beyond these three KPIs, pay attention to the URLS (fixed pages or blog posts) that performed the best. This web content should inspire your next creations and actions. Step 2: keywords and positioning The heart of SEO is the keyword, that is to say a user query that corresponds to your activity, your product or your brand. Example  : I am a real estate agency in the north of Lyon. My keywords will be “real estate agency Lyon”, “buy apartment Lyon”, “rent student studio Lyon”, “how to sell my apartment”, “copro trustee in Lyon”… To develop a complete list of searches and associated keywords, use the  Google Ads keyword planner . Check if you are well positioned on these keywords (in the first 3 search results for a given keyword). If this is not the case, rework your content or create web content around your keywords (press releases, blog articles, videos, etc.). Step 3: Check Metas Check that basic optimizations have been made on all pages of your website/blog. Starting with the metas: The meta title: the title of your content, visible on the search engine The meta description: the short paragraph that summarizes the content Let’s add to these two fundamentals a series of important optimizations: A URL that will include the keywords A text that will exceed 500 words and include keywords Headings: H1, H2, H3… An internal and external network From alt text to images Microdata or enriched data If you have WordPress, use the  Yoast plugin  to make these optimizations. Step 4: Responsive, duplicate and loading time A website that displays poorly on a smartphone or that loads slowly will necessarily be penalized. Quality content is of no use if the page supporting it is non-responsive and loads in more than 3 seconds (in 3G). Google’s PageSpeed ​​Insights  gives an idea of ​​loading speed. For responsive, use  Search Console . Another big factor in deindexing (at least poor positioning): duplicate or too close content. Each page of your website should be unique. Tools such as  SiteLiner  spot duplicate sentences, phrases and paragraphs… Step 5: Backlinks and off-page SEO Backlinks or inbound links play a central role in your SEO. The  Ahrefs tool  allows you to analyze the nature and quality of the links that lead to your website. The relevance, authority and diversity of these links determine the quality of the backlinking. Read More: Understanding RFID Technology

We can see that that year, nearly 70% of 40-59 year olds surveyed said they had made  online purchases , which represents more than half of the population! With the continued evolution of digital technology, the retail industry has undergone profound changes. By 2023,  22%  of retail sales will be made through e-commerce. To continue to exist, points of sale will have to develop a global digital strategy. Focus on 5 techniques and important advice to develop your digital strategy and use digital marketing as the spearhead of your business! 1. Embrace multichannel marketing With multi-channel marketing, the customer retention rate increases up to  89% . Additionally, these loyal customers spend  13%  more on purchases. What is multichannel marketing for retailers? It’s about connecting online and in-store shopping experiences. The goal is to provide a consistent experience throughout the buyer’s journey. The omnichannel approach relies on customer journey mapping to identify touchpoints that can make the difference between a sale and a missed opportunity. Retailers must encourage an integrated approach to shopping, both online and in-store. Take the example of customer service. Consumers can visit the store if they are looking for an immediate solution, or benefit from online or chatbot support. In both situations, the message must remain of the same quality. There should be no inconsistency between different channels. In addition, a complaint started via one point of contact must be able to continue on another. Are you thinking about integrating a chatbot into your website? Estimate the price of its creation for free using our simulator! 2. Integrate voice search According to a study conducted by Econsultancy, only 6% of retailers identify voice as an interesting opportunity in their sector. However, voice speakers are increasingly present in consumers’ homes. Moreover, 40% of users use it to make purchases ( 50%  will be equipped by 2022). The reason ? Voice search offers an easy, fast and convenient experience. Retailers should now optimize their website for voice search via: The use of conversational keywords adapted to search intentions. Optimizing product descriptions for different stages of the purchasing process 3. Link point of sale and e-commerce To improve the fluidity of the customer experience in the retail sector, focus on click-and-collect! The principle remains simple: customers buy on your e-commerce site and physically come to pick up the items in your store. This additional service allows your customers to have more flexible times to pick up an order. Furthermore, almost half of customers who opt for click-and-collect make an additional purchase when they go to the store. A must to increase your sales! 4. Use social networks to target your catchment area Social networks offer very advanced targeting features! These allow you to easily reach consumers who are likely to purchase your products. So enjoy it ! Take the example of a store that sells wedding dresses in Paris. With Facebook, Instagram or even Pinterest, this business can target a relevant audience, such as women aged 24 to 40, engaged or interested in marriage. Obviously, since the store is located in Paris, the merchant can geolocate the advertising so that it is only displayed to women living in the capital. 5. Develop an app Developing the digital presence of a retailer involves creating a mobile application. 83%  of users appreciate a customer experience that combines retail and mobile app. An application allows consumers to: Select the products of their choice Save their favorite products Chat with a customer advisor Stay informed of news and promotions Order their favorite products directly Benefits that are reflected in your turnover and your customer loyalty rate. Read More: Strategies for Learning Business Management

Leading a team is often  a tiring and demanding experience . Fortunately, there are many techniques to make managing a team much simpler and more rewarding. So here are the strategies for learning business management in Morocco. As you build a team for your project, you’ll begin to see the best ways to help, what goals to set, and how to communicate effectively with others. These strategies improve over time, but there are some steps you can take to speed up the process. Simplify your management strategy  with these team management tips that will help you develop talent, lead your team, and achieve better results. Don’t allow yourself to blindly rush into a project without first examining ways to develop a united group of teammates. Here are some team management tips that will make your job easier. 1. Hire the right people Finding the right members for your team can be difficult , but it’s crucial to the productivity of your project. When hiring candidates, get to know them one-on-one to better understand their talents, skills and strengths. This will allow you to make informed decisions when adapting positions and responsibilities, to properly learn business management in Morocco. 2. Set achievable goals Each member of your team should know what they are trying to achieve on a daily basis. Without clear, concise goals, your team will miss deadlines or forget tasks. Set goals as a team and also discuss individual goals with each person to confirm you are all on the same page. 3. Establish a team mission While your team should have day-to-day goals, you should also have a long-term goal that you are all trying to achieve. Open a discussion with your team members to share your ideas or suggestions on this topic. Use this feedback to  set a team mission  for you all to work towards each day. 4. Be more efficient Tasks and responsibilities can easily get abandoned when multiple people are working on the same project. Effective team management ensures that each team member has a workload that matches their skills and keeps them engaged. Often, this can mean bringing several people together to collaborate on certain tasks, to properly learn business management in Morocco. In addition, you can try to use many things such as  remote transmission software  or even  online calendars  which will allow you to better organize your structure. 5. Maintain open communication Keeping communication channels open is essential to ensure the success of any project. Using a tool like  Toggl Plan  can help your team know deadlines, individual tasks and allows them to discuss the details of those tasks with each other. These capabilities allow your project to run smoothly and avoid overlapping responsibilities or missing deadlines. 6. Manage time wisely Project managers tend to feel like there are never enough hours in the day, making effective time management a central part of any project. Avoid time-wasting activities, such as excessive meetings, personal use of social media, and other distractions.  Instead, keep your team’s priorities under control with numbered lists and definitive calendars. Discover 20 time tracking software to better manage your time, to learn business management in Morocco. 7. Discuss teamwork in performance reviews Accountability is essential to maintaining an effective work environment, which is why  you should hold performance reviews at least once a year . As part of these reviews, discuss each person’s contribution to the team and the extent to which they remain involved. Praise them for their positive contribution and discuss ways to improve any shortcomings. 8. Provide feedback Sincere praise is a source of motivation and dynamism for your team members. As part of your performance reviews, give honest feedback and constructive praise . Also, give them the opportunity to give you feedback on your leadership tactics to ensure you are doing everything right. necessary as a manager. 9. Solve team problems Unfortunately, teams can disagree from time to time, which makes resolution an important aspect of your job. These issues don’t always resolve themselves, so there may be times when you need to step in and help the people involved find a solution or compromise . Avoid large group problems by resolving conflicts immediately. 10. Be enthusiastic about projects All good managers know that a good mood is contagious to those around them. There will be times when the work will be arduous or particularly difficult . Find ways to maintain a positive attitude within your group by hosting competitions or offering additional incentives. 11. Do your part and more Team management is not about pointing fingers and simply instructing others to do all the work.  Particularly when deadlines are approaching or the workload is falling behind, you need to be available to step in and provide the necessary assistance. Your team members will have more respect for you because they will see your efforts, which will push them to work harder as well, to learn business management in Morocco. 12. Host team building events Your group should be a team both in and out of the office.  While they don’t need to be best friends, organizing team-building activities such as volunteering, happy hour, or even a laser tag night can significantly improve rapport within of the team. These types of events help your team see themselves in real-life scenarios, making it easier to communicate and work with each other. Need team building ideas? Find 6 team building activities to unite your team 13. Encourage your team Your team should feel appreciated for all the work they do, and it’s your job to ensure they have that sense of accomplishment. Motivate your group with short pep talks or individual pep sessions to boost team morale . 14. Maintain a positive atmosphere in the office Whether it’s hanging motivational quote posters around the office or having “Donut Day” once a week, find ways to make your teammates happy. Foster a positive work environment by complimenting and recognizing people who excel in their role. 15. Celebrate victories Your team has set goals and a mission to accomplish. Whenever these goals are met or exceeded, you must be ready and available to reward your team’s work . Host a team party or find ways to honor

In January 2020,  Google  announced  a major update  : the algorithm responsible for scanning and positioning web content has been improved. Following this update, many sites saw their organic traffic drop, as well as their positioning on the keywords that interest them. So How to Write Web Content Well According to Google, Does this mean that your website, your article or your web content is bad? Not necessarily. Because the targeted keyword may be very competitive.  The objective is therefore to rework the content in question, to bring it up in the search results. To help us  improve our positioning and the quality of content , Google provides some ideas… Source:  https://webmasters.googleblog.com/2019/08/core-updates.html What is web content? All content intended to be published on the internet: Blog posts Press notes Videos for Youtube Infographics for social media Product sheets (e-commerce catalog) Fixed pages for a website Landing page for an SEA campaign eBooks Podcasts As we can see, the content can be varied and not just textual. ps: each content has its own medium and preferred distribution platform (WordPress, Spotify, Youtube, Facebook, etc.). Content quality questions Does the content provide original information, reporting, research or analysis? Does the content provide original information, reports, research or analysis?  In other words, does your content provide something that does not already exist and if possible, its own expertise.  This is the question that opens the Google guideline and undoubtedly the most important: do you actually have something to say? Without doubt, if you focus on your sector of activity and your core business, what you are paid for and what you are an expert or specialist for. Does the content provide a substantial, complete or comprehensive description of the topic? Does the body of the text provide a substantial, clear and complete description of the subject (announced in the title)?  In short, do you answer the question, the promise included in the title. This seems trivial, but it is not: too much content skims over the subject it sets out to cover. In this case, it is better not to produce anything at all!  Does the content provide insightful analysis or interesting information that is beyond obvious? Does the content provide insightful analysis or interesting information that goes beyond the obvious? Paraphrases and content that says nothing are doomed to failure. The article or content must provide a vision or data that the Internet user would not otherwise have had (or at least that he would have had difficulty finding).  If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality? If the content relies on external sources, does it avoid simply copying or rewriting those sources? Rather, does it bring additional and substantial value and originality? We can undoubtedly say – without being too mistaken – that 90% of the content produced is simply the reproduction of existing content. An opinion of an opinion… And most often based on unreliable sources.  Does the headline and/or page title provide a descriptive, helpful summary of the content? Does the page title provide a descriptive and useful summary of the text that follows?  The title should match the body of the text and the introduction should already provide the essential information (a bit like a conclusion). Does the headline and/or page title avoid being exaggerating or shocking in nature? Is the title of the content exaggerated or offensive?  The algorithm does not value a title that simply aims to generate clicks; on the contrary ! So be careful because a selling title can be disqualified… Nobody likes to be “scammed”. Note that the time spent on the content, likes and shares are all indicators for Google: if your title is selling but the body of the text is disappointing, Internet users will let you know… They will leave after a few seconds and your well-written content will be forgotten.    Is this the sort of page you’d want to bookmark, share with a friend, or recommend? Is your content the kind of content you would like to “favorite,” share with a friend, or recommend?  Rather than wondering how to position an article and get clicks, let’s ask ourselves if we are proud of the result… if we would like to find this kind of content on the internet. We must therefore put ourselves in the shoes of our customers and Internet users.  Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book? Could your content be published in a magazine, encyclopedia or book? The question that hurts… Most of us would probably answer in the negative.  Reliability of information Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page? Does the content and its manner of presenting information inspire confidence, providing clear sources, evidence of advanced expertise, a biography of the author or publishing site (e.g. via links to a page author or “about”)?  The reliability of the information provided is at stake here: the simple fact of citing sources reassures the Internet user and demonstrates the seriousness of the author. Remember to carefully select your sources and do real “journalistic” work. Even superficial, it is interesting – as the author of the content – ​​to share your LinkedIn profile or your biographical page for Good Writing Web Content. If you searched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic? Do you feel the content producer is trustworthy or recognized in their field? Sites such as Wikipedia or academic articles found on Google Scholar are authoritative. They mention their sources and do not hesitate to clearly mention the flaws in their own content. We feel that their objective is to strengthen collective knowledge and Write Web Content Well.  Is this content written by an expert or enthusiast who demonstrably knows the topic well? Is this content written by an

Over the past five years, a real revolution has occurred in the world of computing; this revolution is the explosion of the Internet, more particularly the foundation on which it is built: the Web, considered as a tool for communication, research/publication of information, Website Design and creation of new services. Step 1: Take stock of your project Objective:  This is about defining the reason why you want to create your website. Selling online? Make a presentation of your company and your activities? Obtain new customers? Your answer will surely determine the price of your website! Business model:  What are the ways to make money/customers with your site? Advertising, subscription, contact request, online sales, partnership. It is important to determine the economic model of your site to highlight your products, subscriptions, contact forms, advertisements, etc. Targets:  If you have already thought about the business model of the site, you must have surely answered this question. Who is the target of your site? Remember that you do not address a senior and a junior in the same way. Likewise, your speech to a company will be different from that for an individual or an association. Determining who your target will be will make it easier to highlight your pages and keywords for SEO. Delivery time:  Do you have delivery requirements? A good website creation service provider often has a busy schedule, so you need to plan the design of your website as quickly as possible. Online stores need SEO or advertisements to make sales. This referencing takes time: this time is to be expected. SEO  : Do you need to make your site known? If you are not looking for new customers, there is no point in focusing on SEO. If, as in 90% of cases, you create your website to obtain new customers or to sell your products, visibility is essential. There are many methods to generate traffic to your website: – Natural referencing (Position of your site on search engines) – Paid referencing (Essentially Google Adword campaigns) – Partnership: exchange of links with the site of your partners – Social networks: Like, Twitt, Google + and other exchange networks SEO can double or triple the price of your website. So take the time to study the question with your service provider. Step 2: Establish specifications The drafting of the specifications allows those involved in the design of the website (Graphists, SEOs, Coders), to list all the tasks they will have to carry out, as well as the constraints they will face in carrying out their work. project. As part of a service provider – client relationship, the specifications must remain comprehensible and be able to be clearly understood by the client. Remember that the specifications arise above all from the client’s project/ideas. Description of the graphics Detail all the graphic and ergonomic ideas of the site. Color codes, logo, site structure, animations, etc. Everything that will be linked to the graphics of the project. Description of pages List all pages, sections and subsections. Present them with a short description. The goal is to show the client that you understood what they wanted on each page. Technical description Present all the functionalities that have not been listed with the presentation of your pages (contact form, slider, search module, etc.). Step 3: Domain name & Hosting Domain name optimization:  The domain name is of crucial importance for your future audience. To reserve your domain name, 2 options are available to you. Use your company name as your domain name so that your customers can easily find you on the web. This choice corresponds very well to companies wanting a presentation website. If, on the other hand, your website aims to find new customers, you must choose a domain name identical to a Google search related to your activity. At Info Conception du site internet, for example, we build websites. The domain name creation-de-sites-internet.fr was therefore ideal for Internet users to find us when they are looking for web professionals. What to do if your domain name is already taken? Try a different spelling or domain. If you want to sell shoes online, try: boutiquechaussure.com /fr, boutique-chaussure.com/. fr, ventedechaussure.fr /com, etc… You will eventually find it. If the domain name of your dreams does not seem available, you can also try to buy it, some are for sale for very affordable prices. So try to approach the owner for this purpose. Note that the older a domain name is, the more Google trusts it. This is really an asset for the natural referencing of the site. So consider repurchasing or purchasing a domain as soon as possible. Likewise, depending on your means, reserve a domain name for the longest period possible. If you think that your site will last for years, it is because you are sure of your project: Google will take into account your faith in your project. Choice of hosting: The choice of hosting will depend on the type of your website. eCommerce: Online sales sites need a substantial SQL server and storage space that can cope with the numerous products and images present on the product sheets of this type of website. Count on €11.99 including tax for a “Performance” subscription with ovh for 500 GB hosting with a private SQL server. Showcase Site: Showcase sites, unlike eBoutiques, do not need a lot of hard drive space or a large database. You can therefore reduce costs and opt for a “personal” subscription at €2.39 including tax per month for 100 GB hosting. Site with a large audience: Sites with a large audience (> 25,000 visits per day) will require a dedicated web server. Prices vary depending on the technical capabilities of the machine. Between €85 and €1100 monthly at ovh. At this level, it will be good to consult a web expert to guide you in choosing your dedicated server. Read More: How to Host a Website in Morocco? Step 4: Graphic Design This step is the specialty of the web designer, during this process the graphic designer will create the visual of the website. This step visually concretizes the client’s expectations and gives a real impression of the progress of the project. Graphic models are generally created with Adobe Photoshop software. Once the graphic files are finished, they are sent to the integrator for

You have decided to create a site for your business, you have received service providers and now you are wondering what you should say or put in the pages you plan to create? Here is an article that explains what is interesting to say on your company’s website. Introduce yourself in detail Most entrepreneurs suffer from blank page syndrome when it comes to presenting their business (on the Internet or elsewhere). You often have the impression of stating the obvious and yet, if you know your company perfectly, the products and/or services it offers, etc., this is not necessarily the case for your customers and even less of your prospects! So don’t be afraid to talk about things that seem obvious to you , the little things will perhaps be the arguments that will touch your prospects the most. Remember to  clearly name your activities  : you are a florist, say so; you repair household appliances, let people know. Do not hesitate to detail all your fields of action, your area of ​​intervention, etc. Also talk about your additional activities or the services that you can provide in addition to your customers. Ideally, you should offer  one page per activity, with fairly extensive content  that explains what you do of course but also your unique way of doing it which demonstrates to your prospects the interest in working with you. You must present your arguments and highlight your strengths! After all, your site is your digital salesperson, it is he who will convince your prospects to contact you to work with you. Let’s take the example of Marie who manages a gourmet restaurant which has a centuries-old cellar in which a special room has been set up. Its website could be broken down like this: a home page in which it presents the key elements of the restaurant a page on which she traces the history of her restaurant established for almost a century in her city a page dedicated to its team which presents, among other things, the career of its starred chef and its renowned sommelier a page presenting the restaurant’s menu, menus and cellar a page dedicated to reservations indicating how to reserve a table, how to reserve as a group or privatize the restaurant and how to offer a meal in your restaurant as a gift a page presenting the cellar room which indicates that tastings can be organized there with the restaurant sommelier and seminars or meetings for companies a gallery offers photos of the place and dishes a contact page contains all the information necessary to get to the restaurant or make contact, it also presents links to the company’s social networks Don’t copy, use your own words One of the golden rules when writing content for the Internet is not to copy your competitors, your supplier… While it is good to know what your competitors say on their site, the way they approach things, the arguments they put forward, etc., it is absolutely not relevant to copy/paste their content on your site. First,  it’s not good for your SEO  since Google analyzes and detects similar content and penalizes the sites that offer it. You therefore risk never seeing your site appear in the first pages of Google results if you choose the easy option. On the other hand,  it’s not good for your business . Put yourself in the place of your prospect looking for a company like yours and who will visit one, two, three sites which will offer them essentially the same content, the same information, the same arguments….H ow to make a choice ? Why choose your business rather than that of a competitor? The only reason that can motivate your choice in this case will be the price. And that’s probably not what interests you. You must therefore focus on  highlighting YOUR company, its unique know-how, its strengths  so that the prospects who interest you know in a few seconds that they are on the right site, that they have found the professional who understands and meets their expectations.

To operate a  website in Morocco , you need several elements:  web hosting in Morocco  and a  domain name  in particular. In this article, we will explain to you how to  host a website  ? What is the role of web hosting? Web hosting is a  server  where different  site managers  store their websites. How does web hosting work? In web hosting, site managers store digital files (HTML, documents, images, videos, etc.) on a web server. The web host is the company that provides its servers to  store the websites  and also provides connectivity so that visitors to the site can consult the files deposited on the server. Web hosting providers  in  Morocco also offer other services that they very often include in their  Morocco  web hosting package : WHOIS domain name registration Website creation  Email hosting to  send and receive emails using your  domain name Technical support On what criteria should you choose to host a website with a service provider? Several factors can be taken into account when choosing a  host . These criteria include  server performance ,  price , features, customer support and server location. The different types of hosts to know how to host a website There are several  types of hosting , they act as a  storage center for websites  but differ in  storage capacity , control, technique and  speed of the server . Furthermore, we also choose them based on their reliability. Shared hosting On  shared hosting , the website is on the same server as other sites. The pool is shared (RAM, processor, etc.). These are generally standard sites that are hosted on this type of server. VPS hosting Hosting on a  virtual private server  divides the server into several virtual servers on which each website is hosted. Thus, the site is hosted on a single dedicated server. Dedicated hosting Recommended for “big sites”, dedicated hosting offers total control over the web server. The server is owned by a single client. Cloud hosting Cloud hosting allows traffic to be managed on each site. Several servers operate in parallel to host several websites and adapt resources  according  to traffic. The role of the domain name What is a domain name? A domain name is a string of characters that allows the website to have its own identity. Google.com is a domain name for example. To have a domain name, you must register it with a  domain registrar . c2m allows you to register your Whois domain name. Understand the difference between a domain name and web hosting Even though web hosting providers integrate domain name registration, web hosting and domain name are different. A domain name is the URL that allows you to access your site’s storage (web hosting). C2M offers computer hosting and shows you how to host a website. c2m  has its own servers, configured and managed internally to offer computer hosting of websites in a secure manner. The C2M company operates several  data centers in France and Switzerland to improve the  SEO of websites .  C2M’s IT hosting offers do not limit traffic (some IT hosts block access to the site during traffic peaks) and offer  daily backups  as well as  free technical support  . Furthermore, with C2M, you will be able  to host your emails  directly from the same interface with several features including the automatic responder. You can also discover   C2M’s professional messaging solutions . Of course, C2M IT hosting integrates MySQL ,  PHP My Admin  and  Microsoft SQL Server databases  . C2M offers the domain name for free if you change web host. You can discover the  4 computer hosting packs  offered by C2M, which includes 5 to 10 GB of disk space , up to 100  private FTP accesses , 1 to 10 domains and  subdomains  as well as 100 email accounts How to host a website? Once you have read the above elements, C2M will send you connection credentials to your server. These identifiers will be necessary if you wish to create your site yourself. If you are looking for a  website creation service provider , we offer the  creation of websites  with C2M .  Then, the  database  is created allowing all the files to be stored to display the website. Read More: How to Choose Your Business Management Software?

Are you a  business  and are currently looking for an  IT equipment supplier  to start your business? Do you want to start off on the right foot by equipping yourself with  reliable and efficient computer hardware and software  over time? Or do you want  to replace your computer equipment  ? Here’s how to go about  selecting an IT hardware provider  : To select your computer equipment ( laptop ,  hard drive , etc.), you must set several selection criteria, this may be the  reputation of the product or brand , the  financial health of the company  which designed the product,  proximity  with your company, the  quality of support , the  speed of intervention , etc. For businesses, it is sometimes helpful for the vendor to train staff on how to use the tool or offer a  maintenance contract  to track the product after purchase and address all of the tool’s necessary configurations with the systems already present in the company. The relationship with the supplier is essential because the company will have to communicate regularly with its  IT service provider . We therefore recommend that you request comparative quotes from several companies to study their services, their prices, the clauses in the contracts and the recommendations for the computer equipment to use. The role of the IT equipment supplier A high-performance IT equipment supplier must be able to advise you on the most suitable equipment and services to make your business run as efficiently as possible. Choose C2M as your IT equipment supplier? C2M has a  team of technicians dedicated to the maintenance of  its customers’ IT equipment . It supports companies that are just starting out but also larger companies with large-scale IT systems. For several years, it has demonstrated its  expertise in computer hardware ,  proximity to its customers  and the  quality of its support . C2M also offers  IT maintenance contracts adapted to the needs of its customers . Read More: How to Choose Your Business Management Software?

WHAT IS RFID? RFID is an acronym for “radio frequency identification” and refers to a technology by which digital data encoded in RFID tags or smart tags (defined below) is captured by a reader via radio waves. RFID is similar to barcoding in that data from a tag or tag is captured by a device that stores the data in a database. RFID, however, has several advantages over systems that use barcode asset tracking software. Most notable is that RFID tag data can be read outside of line of sight, while barcodes must be aligned with an optical scanner. If you are considering implementing an RFID solution, take the next step and contact the RFID experts at AB&R® (American Barcode and RFID). HOW DOES RFID WORK? RFID belongs to a group of technologies called automatic identification and data capture ( AIDC ). AIDC methods automatically identify objects, collect data about them, and enter that data directly into computer systems with little or no human intervention. RFID methods use radio waves to achieve this. At a simple level, RFID systems consist of three components: an RFID tag or smart label, an RFID reader and an antenna. Maro c RFID tags contain an integrated circuit and an antenna, which are used to transmit data to the RFID reader (also called interrogator). The reader then converts the radio waves into a more usable form of data. The information collected from the tags is then transferred via a communications interface to a host computer system, where the data can be stored in a database and later analyzed. RFID LABELS AND SMART LABELS As noted above, an RFID tag consists of an integrated circuit and an antenna. The label is also made of a protective material that holds the parts together and protects them from various environmental conditions. The protective material depends on the application. For example, employee ID badges containing RFID tags are typically made from durable plastic, and the tag is embedded between layers of plastic. RFID tags come in different shapes and sizes and are passive or active. Passive tags are the most used because they are smaller and less expensive to implement. Passive tags must be “powered” by the Morocco RFID reader before they can transmit data. Unlike passive tags, active RFID tags have a built-in power supply (e.g. battery), which allows them to transmit data at any time. For a more detailed discussion, refer to this article: Passive RFID Tags vs. Active RFID Tags. Smart labels differ from RFID labels in that they incorporate both RFID and barcode technologies. They consist of an adhesive label embedded with an RFID label inlay and may also have a barcode and/or other printed information. Smart labels can be encoded and printed on demand using desktop label printers, while programming RFID labels takes more time and requires more advanced equipment. RFID APPLICATIONS Morocco RFID TECHNOLOGY IS USED IN MANY INDUSTRIES TO PERFORM SUCH TASKS LIKE: Inventory management Asset Tracking Staff monitoring Access control to restricted areas Identification badges Supply chain management Prevention of counterfeiting (e.g. in the pharmaceutical industry) Although RFID technology has been used since World War II, demand for RFID equipment is increasing rapidly, in part due to mandates issued by the U.S. Department of Defense (DoD) and Wal-Mart requiring their suppliers to enable products to be traceable by RFID. Whether RFID compliance is required or not, applications that currently use barcode technology are good candidates for upgrading to a system that uses RFID or a combination of the two. RFID offers many advantages over barcodes, particularly the fact that an RFID tag can contain much more data about an item than a barcode. Additionally, RFID tags are not susceptible to damage that can be caused by barcode labels, such as tearing and smudging. From reading distance to the types of tags available, RFID has come a long way since World War II and there is a bright future ahead of us. Review the evolution of RFID. Read More: RFID for parking system

Looking for  free CRM software that will still allow you to effectively manage your customers and contacts? You’re in luck: here is a selection of 8 CRM (Customer Relationship Management) tools that are worth a look. Open and free, these online solutions can assist you in your commercial management, the development of your sales and the monitoring of your prospects. 1) Invoice.net Both invoicing software and free online CRM,  Facture.net  is the ideal tool for managing your database of customers and prospects while simply generating your invoices and quotes. Perfect for self-employed people or small businesses, it facilitates your business management and helps you identify business opportunities, while simplifying the export of your data as much as possible. French language 2) CRM cream A French CRM tool developed by a team from Marseille,  Crème CRM  covers numerous functionalities: customer relationship management, marketing tools, sales force and even reporting. A very complete open source software, in short. French language 3) Hubspot CRM Hubspot CRM  is a free CRM solution intended particularly for SMEs with numerous features and a simple and fluid interface. It helps you boost your sales productivity with clear visibility of your sales pipeline and automatic recording of your customer interactions. French language 4) SuiteCRM SuiteCRM  is an open source CRM which describes itself as a viable alternative to SalesForce and other market leaders: it is not for nothing that it is one of the most popular solutions of its kind. Although it can be downloaded for free, SuiteCRM has many paid extensions to increase its functionality. English language 5) Dolibarr Dolibarr  is another reference for free online CRM. This free software is a real complete management tool, which however makes it a little less accessible. Like SuiteCRM, it has a store of paid modules (the Dolistore) to obtain additional functions. French language 6) CiviCRM CiviCRM  has the particularity of being intended for non-profit organizations, NGOs or even pressure groups. Another specificity of this free and open source solution: it must be integrated directly into your favorite CMS (Content Management Software), whether WordPress, Joomla! or Drupal. You can then use it on your website. French language 7) EspoCRM Another free CRM software,  EspoCRM  is equipped with the essential functions that an SME or VSE has the right to expect. Its appreciable ergonomics make it easy to juggle various tasks: order management, sales, calendar, social networks, etc. English language 8) Agile CRM Let us point out from the outset that Agile CRM  is only free for up to 10 users (so it will be suitable for small structures). Although limited, this free version still allows you to build a contact base of up to 1000 people and companies, manage your calendar, perform lead scoring and several other features that make it an interesting choice. Also read  :  How to master the art of selling with CRM?