Companies have understood that they must be visible online to increase their turnover and benefit from their digital transformation in particular. However, you must first think about the digital strategy of your website and then deploy it to succeed, there are 6 necessary things that must be in a professional website of a company. A professional website involves numerous parameters and particularly a long-term commitment to supply it with relevant content. Clear ! We don’t create a website just for the sake of a website. A strategy must take up the essential steps in its creation or overhaul and set precise objectives. Ambitious professionals will then have to offer an impactful, functional and quickly accessible website. In order to obtain a satisfactory result, the range of ingredients to be used must be based on the logic of substance and form. So here are the 6 necessary things that must be in a professional business website . The design of your website must be professional Design is one of the first attractive elements of a website. To make a good first impression,  it is crucial that your site looks good . Readers are quite sensitive to the appearance of websites. business management software This setting can influence online behavior. It is therefore not uncommon for visitors to change sites quickly because the previous one is not attractive. It is also not surprising that many brands devote a significant budget to the creation of their websites. However, be careful not to overdo it!  A website must be quick to load to prevent Internet users from leaving before the homepage has completely loaded. A fine and elegant site attracts more visitors than a site that lacks charm . With the rise of web development, it is possible to obtain a site offering an excellent quality/performance ratio. Between content and web ergonomics Marketing studies are formal; content is king . It’s what you offer to readers that helps convert them into customers. Internet users are looking for relevant information. Your business must then provide value-added content to the public while taking into account SEO fundamentals . Internet users generally don’t have a lot of time to devote to a site. Your products and services must therefore be identifiable at first glance. Your website must be ergonomic. It would be a shame if a visitor lost interest due to poorly presented content. Navigation must be intuitive; it must allow visitors to quickly access useful information. The company has an image to promote. She must make herself known. It is therefore crucial to present to the public  information related to the history of the organization, its missions, its expertise, etc. We need to know more about the management team, the structure’s network of activities if applicable. All this information will allow Internet users to better identify you. This “first contact” can be decisive subsequently, because customers are generally loyal to brands that they know quite well. Your site’s configuration should allow visitors to access this information from the home page. Offer visual content on your professional site The days of websites without images are over. The trend is towards the use of multimedia content. Images and videos are the cause of interest among many Internet users. There is no denying  the power of images that are worth thousands of words . They give credibility to your texts. With video, the effect is amplified and a real movement can be created downstream. As for images or visuals, favor professional infographics which are very viral on social networks. Lean on your community to survey them on current issues, practices, etc. Bring out figures and illustrate them with beautiful infographics. Remember to tag them with your contact details and the URL of your site. and it is among the 6 necessary things that must be in a professional website of a company. When it comes to videos, whether strictly professional videos, social videos, etc., visitors will quickly develop connections with your business. As a result, real engagement can arise within your community of readers. This strategy can then help convert Internet users into customers . Also think about employability and thus making the different actors involved within your company known. You can also organize webinars and then offer them as videos on your YouTube channel. Internal and external links to strengthen your network and your SEO Your professional website must have links to other sites or other important pages.  Include a tab on your blog to identify the content. Managed by a community manager, the blog is important for your e-reputation and your influencer marketing. c2m – ​​Visibility in search engines and social networks By strengthening the network of your website, you will also help to strengthen your SEO and offer your visitors sources that will always be supported by additional information. Without mentioning your competitors, you will always have a Wikipedia link which will consolidate your information. It helps attract visitors because it addresses themes of general interest. Businesses that have a blog enjoy more traffic than those that don’t. We thus distinguish the corporate or static website from the dynamic website because it offers content. Presence on social networks and professional platforms is very decisive in the business world . You will need to include links to your networks such as LinkedIn, YouTube, Facebook, etc. This strategy is all the more relevant as these platforms are among the most visited in the world. Social traffic is the easiest and fastest to acquire. Your business should also include links to your other sites ( by country, continent or geographic region ) where applicable. Multinationals use this model to allow Internet users to discover the extent of their activities. Think about Local SEO by indicating your location and contact details Your corporate website must clearly indicate the location of your general management and all your agencies or offices in the country. This information remains essential, although a large part of the operations are done online. You will need to meet people, organize events, etc. Your customers, partners and other stakeholders should be informed of the location of all your offices. You can use  Google Maps  to better orient your visitors. It is important to specify on your site all the channels to contact you. Mention your telephone numbers  where you can be reached. Your various email addresses must also appear in this section. If

Having a mobile application dedicated to your business can be a real added value for developing your sales, sharing important information and above all being connected to your users and customers. Have you thought about a mobile application for your business? What are the needs of a mobile application? This is the first question you will need to ask yourself so as not to go down a dead end path. Why is it important to create a mobile application? Try to ask yourself if this meets a real need and if other applications are not already good solutions to this need. Finally, if there are a multitude of applications in the same niche as yours, you risk seeing it drown in the stores. It must be the response to a real problem that you have identified.  In short, “I’m stuck trying to do something” or “I need to connect quickly to a certain brand but at the moment it’s not possible”. We can also think of mobile applications for sports or yoga classes which are proliferating and for which we will have to fight to impose them. Try to be unique and innovative! The utility must be strong to succeed in occupying an important place in the daily life of its user.  It is also a good way to bring together users. Let’s think about mobile running applications that encourage you to compare your results with the community. Applications have become a privileged link between the user and their creator but also with the rest of the users. In just a few seconds, you contact your banker, order the latest pair of trendy sneakers and send a message via professional messaging. The mobile app also comes with a strong value proposition. A subtle marketing strategy, it must evolve with the needs of the user. Define the target and usage framework for your mobile application To create an impactful mobile application that will find its audience, you absolutely must precisely identify the intended target. Young people, parents or seniors? Not all apps are aimed at the same types of people. What message do you want to send? Which age groups will be interested in the offerings of your application? Take the time to ask yourself these questions so that you don’t waste your time. Developing a mobile app can be time-consuming and impact your budget. It is important that you determine who the application may be of interest to. When you have selected the preferred target, now imagine how your audience will use this mobile application! Some applications are only useful at home,  such as a cooking recipe application. But others are more intended for outdoor use  such as GPS applications. You must plan for how the user will use this application and the constraints that will result from it. Try “living the app”! How do you imagine using the mobile application? This is the best way to meet the needs of future users. Choosing the appropriate platform and technology This is where the previous question takes on its full meaning! Depending on the type of use of the mobile application, you will also define the type of technology used. To do this, ask yourself when it will be used the most. For use at home, it may be relevant that it is accessible on a tablet. On the other hand, if it is intended for outdoors, it is better to focus on the smartphone that is easier to move. It is also important to ask yourself whether reading the media will be more practical in vertical or horizontal mode. Will you opt for cross-platform or native development? Everything here again depends on the target you want to aim for. Native development ensures better quality and optimized potential of the mobile application. But the multi-platform option is a vector for broader development of its application. You need to gauge the performance, speed but also the scalability of your mobile application. Choose an ergonomic interface Using the app should be easy to understand and intuitive. If the user has to complete many steps before reaching what they were looking for, they risk getting tired of using it and never coming back, or even opting for a competing mobile application. Be pragmatic and don’t overload the main interface of your mobile application.  It is practical to be able to draw the interface as you imagine it and to plan one or more pages according to needs. The application will aim to evolve with changes in the needs of your target. It is wise to plan for these potential changes so as not to get stuck with an application incapable of changing and becoming more efficient. If other applications exist, you can rely on what they offer while detecting the little extra that will make the difference. Need to log in to your mobile application? The best promoter of your mobile application will be the user himself! Don’t neglect the  social media aspect  and the possibility of sharing information from your mobile application.  A record made on a bike loop can be found in a few clicks on Facebook, Twitter or even Google+ while providing free advertising. Creating a personal profile helps you legally collect information about people who use your application but also identify new prospects. The mobile application’s privileged link with your audience invites you to enter into a certain intimacy on a daily basis. The user comes to your application when they need to and does not feel any intrusion into their personal life. The user experience becomes positive and offers a modern image of your company. This is low-cost mobile marketing and has as much impact as a larger, more widely distributed campaign.  Also consider the need to pay for a service or purchase a product. The user must be able to pay with methods they know and trust. To refine the project of creating a mobile business application, do not hesitate to call on the professionals at Appstud who will listen to your expectations and support you in bringing your mobile application to fruition. Read More: Why a mobile application for your business?

Today there are a multitude of systems allowing the easy and rapid implementation of online training. There are even several that are made to integrate with WordPress. We have therefore done a quick analysis for you of the best LMS  (Learning Management System) plugins . So what are the best online training systems? What are the best LMS plugins for putting online training? Learning management system plugins allow you to create and build online courses like LearnWorlds or Udemy but with WordPress. In our opinion, an ideal WordPress LMS plugin includes features to manage online course content, manage subscriptions, run and grade quizzes, accept payments, and more. In this article, we will compare the 3 best LMS WordPress plugins with their pros and cons to help you choose the perfect solution for your e-learning website. So what are the best online training systems? 1. LearnDash LearnDash – Best WordPress LMS Plugin LearnDash is the most popular WordPress LMS plugin on the market. It is also the easiest to use LMS plugin with tons of  features . LearnDash comes with a simple drag-and-drop course builder that lets you easily create multi-level courses with lessons, topics, quizzes, and categories. You can deliver all your lessons at once or plan them for the entire course duration with its Drip-Feed feature. Using LearnDash, you can assign assignments to users and then approve or comment on them. It also comes with quiz and test management tools with multiple question types. You can easily set prerequisites for students, such as completing a lesson before moving on to the next lesson. It offers many monetization options including subscriptions, one-time purchases, memberships, shopping cart, and more. for your online training course. You can accept payments using multiple payment gateways, including  PayPal, Stripe, and 2Checkout. It integrates seamlessly with bbPress, WordPress eCommerce plugins, and WordPress membership plugins like MemberPress. Dynamic Forums are a great feature of LearnDash that allow you to create course-specific forums where your students can interact and help each other. In our opinion LearnDash is the most user-friendly and flexible LMS plugin for WordPress users. It comes with a comprehensive set of features for managing your online courses. LearnDash easily integrates with many other third-party plugins and tools that make it even more powerful. It is a perfect LMS tool for schools, training organizations, entrepreneurs and anyone who wants to create and sell online courses with ease. Disadvantages of Learndash There appears to be some compatibility issues with other WordPress plugins such as page builders, caching plugins, etc. It is therefore necessary to check before installing it. Additionally, LearnDash is not an all-in-one solution in the sense that you may also need to have a shopping cart and membership plugin to add. 2. LifterLMS LifterLMS – Also one of the best WordPress LMS plugins LifterLMS is among the best online training systems , another powerful WordPress LMS plugin with many  great features  . It allows you to create engaging online courses and provide wonderful learning experiences to your students. It is easy to configure, even on existing WordPress sites. LifterLMS supports multi-level courses with training modules, lessons, categories, and more. The plugin gives you the flexibility to create smaller courses or full-fledged study programs. You can add multimedia lessons including video, audio, text, images, etc. to make your lessons more attractive and dynamic. It has drop-down content, course prerequisites, and group memberships to provide even greater control over the entire course duration. To boost user engagement, it comes with powerful features like automated emails, gamification with badges, and even certificates upon completion of a course. It offers built-in content restriction allowing you to restrict any WordPress page on your site to members only. LifterLMS includes a useful collection of extensions, which you can use to manage affiliates, integrate with ecommerce plugins, connect to your email marketing service, and more. The LifterLMS plugin allows you to easily sell online courses using WordPress. You can quickly set up credit card payments, one-time or recurring payments, course packages, coupons, and more. It can accept payments via PayPal, Stripe or manually by check. In our opinion, LifterLMS is a powerful and flexible choice for a WordPress LMS plugin. It’s easy to use and the setup wizard even installs a demo course for you. It is useful for fitness experts, musicians, leadership trainers, education entrepreneurs, and anyone who wants to make money selling lessons online. Disadvantages of LifterLMS It’s a bit more expensive, and the price will add up quickly if you choose to purchase individual add-ons. 4. LearnPress LearnPress – A Great WordPress LMS Plugin LearnPress is a free WordPress LMS plugin with powerful features. Unlike other LMS plugins on this list, which come with a setup wizard, LearnPress lets you do the setup on your own. Creating courses is easy using lessons, quizzes, and questions. You can use lessons and quizzes from one course to another. It also allows you to export content, so you can use it on other WordPress sites using LearnPress. It offers free and paid extensions, which allow you to extend the  functionality . It supports scheduled content (content drop), quizzes, assignments, grading, etc. It also supports integration with bbPress, WooCommerce, and WordPress membership plugins. There are also WordPress LMS themes created with this plugin. If you can’t decide which WordPress theme to choose for your learning website, you can use one of these themes. This prevents your site from breaking due to theme and plugin compatibility error. In our opinion, LearnPress is feature-rich and flexible. The initial setup can be a bit difficult for beginners. It supports PayPal by default, and other payment gateways are available as paid add-ons. Read More: Understanding RFID Technology

What is a CRM? It is a  customer relationship management tool  as well as a database with functions that allow the improvement of prospecting, customer loyalty, and the improvement of customer service. How to master the art of selling with CRM? A well-used CRM allows: 1- to increase turnover and reduce costs; 2- to optimize the efficiency of employees; 3- have a better understanding of customers. How do you increase turnover and reduce costs with the use of a CRM? There are several reasons why a CRM allows you to be more efficient and reduce costs. Let’s start with the most important thing, that is to say the contact base. The customer contact base is unique and centralized, which makes it possible to rationalize the management of contacts in the company from a single base where all contacts are entered, with all their sources and characteristics (active customers, sleepers, etc.). The effectiveness of the CRM can be measured by the increase in the number of contacts in the company’s database, with the income generated by new contacts compared to the number of contacts from the previous year. This can also be measured by the reduction in the number of “dormant” customers, and the increase in the average shopping basket. More efficient exploitation of the customer base is possible by setting up prospecting and loyalty chains (automatic scheduling of emails, calls, letters, etc. and sending using autoresponders). How can the increase in turnover and reduction in costs be calculated? How to master the art of selling with CRM? It is possible to calculate the return on investment by comparing, for example, the operations carried out before and after the implementation of the CRM. The 7 advantages of a CRM 1- Reducing the cost of customer acquisition It is in fact possible to analyze the acquisition cost of each customer based on the return on investment of each marketing action and it will therefore be possible to choose your commercial actions in order to better use the marketing budget. 2- Increase in turnover per customer The analysis and identification of products owned by a company and those consumed by competitors makes it possible to implement a policy of increasing the number and value of products consumed by customers by setting up reminders on the dates keys (end of competitors’ maintenance contracts), through dedicated arguments on a competing offer (takeover offers, etc.). It is therefore easy to offer new targeted services to current customers. CRM makes it possible to offer new services thanks to better monitoring of customer accounts, but also through the integration of new technologies. And that is very important to know How to master the art of selling with CRM? 3- CRM makes it possible to optimize the work and efficiency of employees By automating sales processes and structuring the activity, it is possible to compare the increase and reduction in employee performance from one year to the next and to be able to act to rectify the situation if necessary. CRM makes it easier to find information: Being able to find in one place all the emails, calls, documents that are linked to a given contact saves a lot of time, both for a sales representative and for an individual of the technical service. This gain can be measured by time lost by an employee to find information. 4- Process optimization The benefit of a CRM solution is that it makes it possible to analyze the company’s existing processes in order to analyze and simplify them. For example, to simplify document validations which can now be done without wasting time and in the transmission of a file electronically. CRM also makes it possible to simplify decision-making and the use of forms, as well as to get rid of procedures which are no longer relevant today. This will help the company gain agility. 5- More efficient management of actions is possible thanks to CRM. CRM makes it possible to analyze more precisely what employees and sellers do and to have concrete information on their activities. It is then easier to directly influence their actions through visit and call objectives on specific segments of the customer base, or by defining a minimum amount of time devoted to prospecting in meetings with sales representatives. 6- Reduction of administrative tasks A CRM will allow the reduction of administrative tasks thanks to the automation of work such as the production of activity reports, the management of automatic unsubscriptions to newsletters, the calculation of sales forecasts, the implementation of reminders and alerts. 7- Reduction of errors and entry time The information is entered only once by a person, and the entire structure of the company then benefits from it (salespeople, marketing department, technical department, etc.). In addition, the direct integration of data (name, email, etc.) allows you to save time in data entry by avoiding manual entries. CRM provides better responsiveness to employees by allowing them to no longer forget information (reminder, follow-up, etc.), which allows, for example, sales representatives to act at the right time when the customer makes a decision. The goal is of course to retain the best customers by offering them the feeling of being privileged customers, who are listened to and who are important to us. CRM allows us to place customers at the heart of the company and do what is necessary to satisfy them in order to keep them and make them buy more from us. Read More: Understanding RFID Technology

Do you have a physical store and are now looking to develop your business online? Discover some reasons that will push you to consider creating an e-commerce site. In 2016, more than 72 billion euros in turnover for e-commerce. These figures are dizzying and yet you feel little concerned. You probably think that these figures only concern web experts, that this is of little interest to you and you therefore prefer to concentrate on your physical and local business. However, you have more to gain than you might anticipate from creating a website. Surprised? Here are some reasons to take the plunge and create the winning mix: physical and online store: The web: an essential tool for every consumer France has approximately 52 million Internet users, or 82.9% of the population (October 2017 figures from Médiamétrie). The  web  is now an integral part of our daily lives and represents a colossal source of prospecting. These users are buying more and more online with a budget that continues to increase over the years. Indeed, according to FEVAD figures, the 37 million online buyers (i.e. 7 out of 10 Internet users who have made a purchase) placed an average of 33 orders in 2017 (compared to 28 in 2016) for a total amount of 2,184 €. This annual basket was three times less important ten years ago since in 2007, it was €763. This progression will continue in the years to come. Indeed, the e-commerce market exceeded 80 billion euros in 2017 and it is expected to exceed 90 billion in 2018 and 100 billion euros in 2019. This market is particularly driven by the brilliant growth of  m-commerce,  in other words commerce carried out via mobile Internet. In 2017, around 1 in 3 buyers used their smartphone or tablet. All these figures clearly demonstrate that purchasing behavior has evolved and that being present on the web by opening an online store has become necessary for a merchant. Placing an order from home while sitting on your sofa or at your service location saves time. As a result, today for many companies that already have a physical store, creating an online sales site has become essential in order to meet the needs of buyers. On the other hand, ordering online and then collecting your products in store is an essential service that most online retailers offer. Some have adopted click and collect, notably Darty, Boulanger, Auchan, Sephora. All this to create an online store. Intensified visibility With your store, you are only open 40 hours per week: for example Tuesday to Saturday from 9 a.m. to 6 p.m. and closed between 12:30 p.m. and 1:30 p.m. Creating an e-commerce site allows you to be open even when your physical store is closed. With a website, your business is open 24/7. Therefore, you can make sales even during the closing hours of your physical store. A rapprochement of borders Let’s continue in the same vein as the previous idea. you no longer exclusively reach the inhabitants of your city but you can reach all of France and beyond. If your site is in French, it is true that you will primarily reach a French-speaking clientele but if you offer a site in several languages ​​by translating it for example into English or Spanish, you can hope to reach the countries speaking these languages, the tourists and even foreign residents living in the territory. Opening an e-commerce site allows you to expand your customer base, attract new markets and therefore increase your turnover. Falling costs When you have a physical store, you must pay for your sellers, your premises, your advertising activities and all other expenses related to your store. Creating an e-commerce site allows for considerable savings as transaction costs are reduced and there are fewer mediators. It is important to also plan for the cost of maintenance, marketing and communication if you want to make yourself known and stand out from your competitors. A personalized relationship With a website, you can collect data on your prospects and customers through forms. For example, by setting up a newsletter subscription you will obtain the email address and occasionally the first and last name of the person subscribing. During online sales, you will obtain several pieces of information about your customers such as their first and last name, delivery address. You can even ask them for more personal information such as their birthday, their hobbies, the number and name of their children …to send them specific information. This collected data is important because it allows you to implement marketing strategies. So, every month you can send them a newsletter presenting your new products or promotions. Additionally, you can send them a specific email based on the actions they take. For example, you can send a reminder email after an abandoned cart, a thank you email after an order or an email to wish them their birthday. Offer more products than in store In your store, you have a limited sales and/or storage area and therefore the number of products that you display to the public is reduced. With an online store, you have no limits. It would be better to first offer the products on your e-commerce site before selling them in your store to know whether they will be a success or a failure. A higher average basket The average basket on an e-commerce site is higher than that in a physical store because on the web you are not in as much of a hurry as in a store and on most sites, products are added to the basket by a click. In addition, shipping costs are usually free from a certain amount. Psychologically, Internet users prefer to add 1 or 2 additional articles than to pay a few euros in fees. Easier shelf and online management In your physical store, when you put a product on the shelf, you generally move other products. When the product is heavy or bulky, the mission proves difficult. With an e-commerce site , putting products online is done very quickly, easily and immediately, no need to add the same product

The website is a showcase for the company, even when it does not carry out its activity online. This type of support allows it to obtain additional visibility, facilitate connections with customers and reach out to new prospects. However, the image and visibility of the company can stagnate due to the obsolescence of its website. This is why regular updates are necessary. In some cases, a complete overhaul is recommended. How to carry out these updates, and what is its objective? A company’s website: an online showcase A study carried out in 2012 by the Association for the Development of the Digital Economy (Aden) revealed that 49% of VSEs and SMEs did not have a website, and that 31% declared that they had no plans for a website. The survey was carried out among 7,000 companies in France. The change has not been strongly marked in recent years, since a new  Ipsos survey  for Google showed that 42% of French VSEs and SMEs had an “active” website in 2014. For comparison, the rate was 60 % in Great Britain for the same type of company (less than 250 employees). However, the website offers several notable advantages for the company, even when its activity is not linked to e-commerce. Notably : Show the know-how or values ​​of the company; Relay the company’s commercial message; Present innovative products or services; Communicate towards prospects and customers. Before putting its website online, the company must think about its communication strategy, but also about the technical solutions it will deploy. It is indeed necessary to plan regular updates in order to energize and secure this showcase. Why update your website? Several supports: Promote good conditions for better referencing by updating the content offered on the website and adapting the support to changes in search engines; Advantage the reading experience of an Internet user consistent with new browsing habits and by offering them new products regularly; Avoid technical obsolescence by using obsolete media; Guarantee optimal security by regularly correcting security vulnerabilities. We can distinguish two types of updates to a professional site: Putting content online. (the presentation of new products or services, or a news section); The technical overhaul of all or part of the site. (the switch to “responsive design” so that the site is easily accessible on mobile, or the correction of a technically obsolete part of the site). A global overhaul of the site may be necessary if it is no longer adapted to new techniques, cannot be properly secured or its navigation no longer meets current standards. Currently, the next step is an update of your website, know that our  agency  can support you in updating your company’s website.

The usefulness of a mobile application Nowadays, having a mobile application for your business is among the bases for expanding your business circle. Communication via the Internet is evolving at colossal speed as technology advances. A few years ago, the smartphone market was still floundering. Now, almost the entire French population is equipped, and almost 80% of internet connections are now made through a Smartphone. What result for your business communication? A website alone is no longer enough! From now on, your website must be ideally suited to mobile use, otherwise you risk losing most of your audience. Therefore, you are left with two alternatives: a mobile version and/or a mobile application. Now, we will explain to you the usefulness of having a mobile application developed for your business. Before going in-depth, it is important to remember web vocabulary, so that no one gets lost! It is therefore important to differentiate four notions: the website, the mobile version, the responsive version or the mobile application: The website Speaking of your business website, it is quite simply a classic site, designed for navigation on a large screen, from a computer. The website is generally essential today, because it allows you to communicate on the internet and share useful information with your customers and prospects with a mobile application for your business The mobile version The  mobile version  of a website is nothing more than a copy of your website, designed to fit the screen of a smartphone or tablet. This is often a simpler version, which allows you to consult the content quickly on a touch screen, from an internet browser. If your website does not have a copy in a mobile version or is not responsive, there is a good chance that it will be unreadable on a smartphone and therefore cause you to lose a large audience. Note that while a mobile version of a site is easier to develop than a responsive site, it is also more difficult. In reality, as a copy of your site, the mobile version is decomposable. In case there is an update, you will have to update the two versions of the site separately. Likewise, the links to the same content on your site or your mobile version will be different, which could lead to incompatibilities. A mobile version does not take into account the size of the screen on which it is viewed, which does not make it completely suitable for Smartphones and tablets. The responsive site With the development of the mobile web, we have seen the emergence of responsive websites more and more often. These are simply websites designed to automatically adapt to the size of the screen on which they are viewed. Very efficient, because they can adapt to any screen size, they remain quite limited for complex website projects. Creating a responsive website, however, remains one of the most popular ways to adapt a site for mobile browsing. This technique is in fact likely to eventually replace the mobile version. It is important to create a responsive website directly, rather than thinking about mobile compatibility after launching a site. The mobile application Unlike the mobile version, which is viewed from a web browser, the mobile application is like software that you can install on your smartphone. If your customers install your mobile application, they will be able to access its content immediately thanks to a logo on the menu of their phone. It is important to remember here that these notions can be completely additional. Even if internet browsing through a smartphone is more and more widespread, it is still inevitable to have a classic website. All you have to do is make a choice to create a responsive site or a mobile version for browsing on a smartphone. Having a mobile version of this same website will not prevent you from launching a mobile application. The objective of our article is to show you the importance of a mobile application, and to help you understand its challenges! The advantages of a mobile application Note that a mobile application is often more difficult to develop than a simple mobile version of a website. However, this difficulty is justified by numerous advantages of a Mobile Application: 1. Creates a relationship with your audience Downloading a web application is already a first alliance. Thus, you are convinced that everyone who has downloaded your Application is sensitive to your message and your products and services. Being directly present on your audience’s smartphone is already a big plus! 2. Simplifies access to your content To access your application, a customer will simply have to click on a logo. On the other hand, accessing a website or mobile site requires doing a Google search or even knowing a URL. By making your content easier to access, you are sure that your customers will consult it more often. 3. Send notifications Unlike a website, a Mobile Application allows you to send “push” notifications directly to your audience. Do you have important news to communicate? Do you want to launch a promotional campaign? Do you want to talk about a corporate event? Your application will allow you to send a notification to everyone who has installed it. 4. You can use all the opportunities that a smartphone offers Having a mobile application is also an opportunity to use new tools, such as geolocation. The possibilities are endless to make an Application a unique marketing tool, and the only limit is your imagination! 5. You can communicate about the launch of an Application Launching a mobile application can be the opportunity for a real communication campaign, which will allow you to make both your application and your company known. On the other hand, the launch of a mobile version of a website will no longer surprise anyone. 6. Give off a more serious image Now, most businesses offer a mobile version of their site. On the other hand, few companies have a mobile application developed. It is therefore both an opportunity to distinguish yourself from the competition, and to show a serious and professional image to your audience. Do you want to develop your mobile application? c2m  supports you throughout the process! Read more: Creation of

Best online business management software, why choose c2m? Whether you have just started a business or have already launched, it is essential to find the  right work tools  in order to be as efficient as possible. Many people’s first instinct is to use their usual software, such as Word or Excel. But it is often neither the most practical, nor the simplest, nor the most effective. It is better to use specialized management software in Morocco . Indeed, the latter present numerous advantages for  self-employed workers ,  small businesses  and  SMEs . In particular, they allow them to  save time and optimize business management . Discover all the  advantages of management software  as well as their different  functionalities  in this article.   The advantages of integrated management software Time saving The first advantage of  management software  is that it allows the company to  save time . Indeed, doing your business management (accounting, sending invoices, tracking expenses, managing customer data, etc.) is much easier and faster, if all these tools are gathered in the same place. In addition, you will save time, you will no longer have to enter the same data in several software programs. This can not only be very energy-intensive, but also very time-consuming. Data security Using online management software allows you to store your business data in a secure location and collect payments with complete peace of mind. Some  management software in Morocco  also allows you to add professional documents to an online space. You therefore have access, thanks to this software, to features that allow you to keep your documents safe, in a secure space accessible at any time. Professional documents No need to spend hours creating your own  quote templates   in Word! Commercial management software  often  allows you to create and send  professional invoices  and  quotes  . In addition, there is no longer any need to bother writing the  legal notices  required for this type of document: they are already included! All you have to do is add your logo, your contact details and your little personal touch. Teamwork When several people work on the same project, it can be complicated to organize and coordinate in order to complete the project on time. Business  management software in Morocco is then of great help. Indeed,  ERPs  are very comprehensive software that meet the majority of needs related to the management of a business, including  project management . This software makes it possible to assign tasks  to  everyone, monitor the progress of projects and share project-related documents with colleagues. All in order to facilitate  teamwork . Company Overview Another advantage of integrated management software is that it covers a large part of the company’s fields of activity and therefore allows you to have a strategic overview of the company. It is therefore very easy and very quick to see, at a glance, whether the company is in good health. In addition, some ERPs even offer more in-depth analyses. You will thus be able to have access to  analyzes  of your  sales  and your  cash flow . These  business analyzes  can help you make business decisions and steer your business in the right direction. Features offered in management software The tools offered in different management software vary, but we can generally find these features: Accounting:  The accounting function of management software allows you to manage your income and expenses. In addition, tracking your cash flow is also very practical for managing your liquidity. Invoices and quotes:  With online management software that includes invoicing features, you can, from your computer or mobile, send a quote or a personalized invoice to a customer or prospect. Project and task management:  The project management tool allows you to monitor the progress of projects using dashboards, divide it into tasks, assign an order of priority and a deadline to the latter and even to associate documents with it. Time management:  Time is money and all entrepreneurs know it! Management software can help you earn more. It allows you to count the time spent by you and your collaborators on each project in order to invoice the client for each minute of work. Finally, with a time management tool, you will be able to analyze the hours spent on each of your projects, in order to reorganize your schedule and become more efficient. Customer relationship management:  A CRM tool integrated directly into your management software, isn’t it practical? CRM allows you to gather all the information relating to your professional contacts in one place. Some CRM software even allows you to keep in touch with your customers, discuss and collaborate with them on a dedicated extranet space. Inventory Management:  This feature is handy for businesses that sell products. It allows you to manage your product inventory and easily adjust the names, quantities and prices of your items. Business reports:  Thanks to detailed analyzes of your accounting, your projects and the organization of your time, you will be able to highlight your strengths as well as areas for improvement to readjust, if necessary, your commercial strategy. How to choose the right management software? There are dozens of software options, it can be complicated to make a choice. However, before you even begin your quest for the  perfect management software  , you need to determine what features you need. Then, you must take into account the nature of your activity which can also influence your choice. If you have collaborators, you will probably need software that allows you to  collaborate with each other.  Finally, your choice will surely depend on your  budget , it is about finding the software that will best meet your needs at the best price. If there is one who has understood the needs of self-employed workers, small businesses and SMEs in terms of  management software,  it is Mr. Nadir Aboura. President of Onyris (a small company in the field of web development), in 2007 he was looking for software that would allow him to  efficiently manage his business , in order to save time  and reduce costs. As he couldn’t find any that met his criteria and needs, he created the  all-in-one management software with his team of web enthusiasts . If you still have difficulty making your choice, you can consult management software comparisons. Read more: How to Choose Your Business Management Software?

With commercial management and invoicing software, you accelerate and simplify your sales processes. Commercial management in Morocco becomes child’s play Functions for all your processes: Our commercial management software takes care of the different aspects of your invoicing. They help you optimize your inventory and reduce customer risk. They calculate your prices and guarantee product traceability. Safety and efficiency: Thanks to automatic backups of your data, you eliminate the risk of data loss from your commercial management and guarantee the continuity of your activity. A clear vision of your activity: Obtain your key figures in real time and calmly manage your activity with our management software. Use our analysis tools to study your costs, make decisions, improve your productivity and increase your margins. Tailor-made commercial management solutions: Standalone or integrated into one of our  ERPs , our commercial management software can be configured to adapt to the specificities of your business. They integrate with your existing information system. Our regular and automatic updates guarantee perfect compliance with your invoicing software. this is among the very important things for Business Management Software Personalized support: To help you fully exploit our commercial management solutions and concentrate on your business, our teams and partners offer you a wide range of additional personalized services to support you on a daily basis in your development: advice, installation, configuration, training, assistance in your business management. Read More: Free Business Management and Payment Software

Being visible in search engines is essential for every business. It is the first basis on which any website must work. The interest for a brand in exploiting the full potential of digital to develop its online activity and its visibility has become obvious. Digital is a set of “places” each allowing you to attract targeted visitors who have an appetite for your offers. We must therefore cultivate and develop our visibility in order to stand out in this context of infobesity. Visibility of course consists of being seen, but not necessarily everywhere at the same time, in the same way, in the foreground etc… nor by everyone. Each location has its own context to consider. We must approach it taking into account the rules that govern it (culture, type of users, way of communicating, etc.). SEO To stand out, we can consider these three approaches: Natural referencing Paid campaigns on search engines, such as with Google Adwords Announcements via social networks, example with Facebook Referencing your site therefore consists of positioning yourself in the most relevant and highest possible way to directly reach your potential customers. The preliminary study The point of establishing a visibility strategy is to determine how we will be able to exploit these possibilities. And for each, the approach that will be adopted. It will be important to have been able to clearly identify: Your targets Your competitors Search volumes for your products/services and on which key words and expressions SEO Audit: The SEO audit of your website is very efficient because it allows you to have a factual inventory of your positioning in search engines (competitors, key words and expressions). Natural reference: Seize the opportunities offered by good natural positioning in search engines. Facebook campaigns: Use the world’s #1 social network to target and capture a captive audience. Google Adword campaigns: Seize the potential of effective Adwords campaigns, for immediate visibility! Read more: SEO Service

 Complete software In addition to bringing together all the tools necessary for your business’s daily life, it is entirely adaptable to your activity. Private Service:  Business management  Management – ​​Archive  Management – ​​Check  Management – ​​Purchasing  Registry management  Management – ​​Budget  Stock management  Management – ​​Car rental  Management – ​​Remote declaration  Management – ​​Veterinarian  Management – ​​Hamam  Management – ​​Café/Restaurant  Management – ​​Fridge  Management – ​​Customer  Management – ​​Production Cash management Collection Management Public service: Management – ​​Civil status  Management – ​​Urban planning  Management – ​​Market  Management – ​​Recipe  Management – ​​Authorization You are convinced of the  benefits that project management software can bring to your activity  and your productivity. Many solutions appear every year. Choosing  the right tool  can therefore be  difficult .     Before you decide, it is necessary to ask yourself the right questions. What are your  needs  ? What  types of projects  and  tasks  do you carry out on a daily basis? How many  people work there simultaneously  and what is your  budget  ? What features do I need? A suitable solution ALKHADIM project management computer programs all offer  a common core of functionalities . But some have additional options. Don’t choose a version that offers the most capabilities for the lowest price. It is wise to  define what you need  and choose the one that will meet your expectations in a targeted manner. Opt for  a pleasant  and  tailor-made project administration solution . It will be less complex to use and your employees will use it more easily. Depending on the number of projects to be processed simultaneously, their type and the size of your teams, you can decide on different software,  free ,  subscription  or  open source . “Whatever it is, don’t think too big, just see.” Planning and monitoring your project portfolio These are  the basic capabilities  of a project management program. What working method do you use? Your project portfolio management software should match  your working methods . Many solutions are designed, for example, using the Agile method. Flexible, collaborative, transversal, it places the client’s needs at the center of a project’s priorities. This progresses step by step. It thus stands out from the classic partitioned technique operating in cascade. Project management software in local version or in the cloud? There are two ways to equip yourself. “On premise” or locally You are purchasing a project administration computer program that is  physically located on your premises . It is installed on your company’s servers or on your computer. Licenses, updates, maintenance are your responsibility. This solution is often more expensive than the next version. But, it has the advantage of not requiring an internet connection to work. In SaaS or on the cloud You can also have an application in SaaS mode, on the cloud. It is  hosted on external servers  belonging to cloud providers. You have access to your online tools from anywhere and from any media using a simple browser and an Internet connection. They are free or available on a monthly or annual subscription. You pay according to your needs. Updates  are made by the service provider . Maintenance and computer hardware purchase costs are reduced. Furthermore, more and more publishers are offering offline access to the project management program.

Do you want to create your site and don’t know where to go.. then you are in the best place, The first thing to do is website design. We design for you the website that will represent your activity. By being present on the internet, you increase your visibility opportunities and your efficiency. Your customers and new prospects must be able to find you and have access to the information they are looking for. So your site not only supports your business, but it also drives it. Websites can be grouped into 5 functions: represent you (called “showcase site”) sell your products ( online stores, e-commerce sites ) inform (blogs, news sites) share (social networks, forums) work ( web applications, intranet, extranet, etc. ) Whatever your project, we help you  develop a website that reflects your image. Create a tailor-made website : The purpose of a website can vary greatly. It is essential that it responds to needs that have been clearly identified. Support from an agency specializing in website development is therefore essential both for the expression of needs (to determine what you want to do), and for the management of the project (advising you on best practices). From the creation of your website from a technical point of view to its availability to the general public, C2M takes into account  your end users, their needs and behaviors  to help you build a unique website that supports your business commercial. In order to take ownership of your project, we discuss with you to  understand your challenges  and start building your site. Then, we determine a schedule for the different stages. Throughout these, you are involved in delivering a fully personalized site. Define your site’s goals: Any website is at the heart of a digital strategy, which is based on results principles. To maximize them, we intervene at the start of the project, but also on sites already made for site redesigns. This helps you define the objectives that your project must meet. Together, we define the targets your site is aimed at, the messages to be conveyed and the features that will be offered to Internet users. Your site must have a specific role and goals so that it is  useful and profitable for you . We also assume that it will evolve over time according to your commercial and marketing objectives, and build it so that it is  scalable . Steps for creating a website: Once the project is clearly defined, the creation of your website goes through 4 essential stages: the definition of visual identity (also called “web design”) web development (or programming) the integration of its content (adding texts, images, videos, etc.) putting it into production (or putting it online) Each website is unique . Don’t wait any longer to start designing your website, request a  free quote ! Case study: Creating a site is the culmination of a real journey. We invite you to discover this case study: The redesign of the Vins d’Alsace website to understand how we operate and the support we provide you.

How to choose free commercial or payment management software? Choosing a good free business management software in Morocco or payment is essential whether for a small or large business. The choice of free or paid accounting is vast and it is often complicated to choose the right software. When choosing software, it is essential to target your needs before making your purchase. It is important to question the size of your commercial activity as well as your own needs and skills using commercial management software. This is why  C2MSYSTEM  has put in place an important choice of downloading free management software in Morocco or commercial payment in order to facilitate your research. C2M.. BEST DESTINATION FOR YOUR MANAGEMENT SOFTWARE , GUARANTEED. Monitoring the entire commercial cycle  : prospecting – sales – purchasing – stock Enriching your customer relationships Rigorous management of your stocks whether your items are serialized, batched, graded or nomenclatured. Optimizing your purchases sky commercial management software  also offers simplified management of your customers and suppliers. You will be able to check their contact details as well as their solvency via a link to the Info-greffe service. In addition, you will have a wide range of project management tools at your disposal to calculate your turnover, your progress, profitability or even the achievement of objectives. The software also provides the means to monitor the status of purchases and stocks in real time. sky free commercial management software  in Morocco is quite quick to learn and rather intuitive. ALKHADIM is a software solution designed to create and manage commercial documents. Thanks to it, you will be able to prepare quotes, orders, delivery notes and invoices, ideal for simplifying the management of your business as much as possible but also for developing your activity. Thanks to ALKHADIM, you will be able to monitor your profitability and monitor your activity using dashboards. Read more: QuTips for optimal stock management

Satellite Internet in Morocco is a new high-speed Internet satellite solution in Morocco to meet the growing needs of Moroccan individuals and professionals. The solution offers an unrivaled Internet experience in terms of connection quality thanks to the satellite. For all those excluded from broadband (end of xDSL line, forgotten about 4G, etc.), satellite internet access represents a possible alternative. On the other hand, it is not always easy to find your way in the jungle of offers – it is an understatement – ​​and conditions. Before taking the plunge, here are the things to know. In Morocco, an overwhelming majority of residents benefit from Internet access via xDSL, fiber optic or cable, but not everyone can take advantage of it in good conditions. Until 2022 or better days, the satellite appears to be a solution to take into account in order to obtain “good speed”. In the last census, at the end of 2017, less than 100,000 subscribers subscribed to it, very often because it was the only solution. Because this technology is not without imposing some limits: current offers do not exceed 30 Mb / s (theoretical maximum), have quota, have a significant ping, require equipment and a clear view, etc. The opportunity for us to make a great comparison of what the different operators offer and the conditions they impose on their customers. But before that, let’s start with a few reminders on how this solution works. Two problems: very high latency, shared bandwidth Satellite subscriptions are all based on the same principle: the customer must install a satellite dish in his home, which is then used to send and receive data via a satellite. For its part, the satellite connects to a transmitting station on the ground, itself connected to the Internet. In practice, when you seek to access a site, your request is transmitted by your satellite dish, which sends it to a ground station and the latter takes care of retrieving the page. The station then sends the data back to the satellite, which transfers it to your satellite dish so that it finally arrives on your computer … a journey of more than 140,000 km each time you request it (around 3.5x around the Earth). One of the main problems with the satellite stems directly from this (very) long journey: very high latency. It takes at least 240 ms for a signal to go back and forth between Earth and the satellite. Indeed, those used for the Internet are geostationary (that is to say, they are always in the same position in the sky) and are located at approximately 36,000 km above sea level. 240 ms represents the time necessary for the light to cover the 72,000 km round trip. The minimum latency is therefore around 500 ms (two round trips), but in practice the average is rather around 700 ms according to the different ISPs. While this does not usually pose too many problems for surfing, the same is not true for network games and other remote desktop solutions, which require a weak ping. Moreover, satellite ISPs generally explain that they advise against their offers for uses such as network games. Another important point to take into consideration: the satellite bandwidth is shared between all users and is not infinitely expandable. We are not only talking about subscriptions for individuals, but also professionals and television services that use a satellite. ISPs therefore explain that the theoretical maximum speed can be lowered when the satellite is heavily used by all customers. The companies that manage the satellites have also put in place a “fair use policy” in order to prevent that the speed can be limited in case of high demand. The data is often limited, sometimes with “fair use” Thus, there are almost no unlimited offers, with one exception – SkyDSL – but at the price of strict conditions and sometimes very difficult to understand (we will come back to this). As a result, the packages offered by ISPs for the general public generally vary between 2 and 100 GB (download and upload included). Some ISPs, on the other hand, do not deduct your consumption at night (generally between 0h and 6h). This period can for example be used to download games or updates of several GB and thus consume a significant part of your package. If some operators cut the connection once your quota is reached, others opt for a different approach with “fair use” – that is to say a reduced speed – exactly as in mobile telephony. A majority sells recharge packs with additional GB. In short, you will have to pay according to your use, which is generally not the case on landlines in France. Three satellites above our heads ISPs can currently only rely on three satellites covering all or part of metropolitan France. They act as distributors with commercial agreements with one or more satellite managers like Eutelsat, SES and Avanti, which do not offer direct subscriptions to the general public. Launched in 2010 and operational since 2011, KaSat by Eutelsat is the main satellite providing Internet in France. It offers a total bandwidth of more than 90 Gb/s. Individuals can obtain speeds of 22 Mb/s in reception and 6 Mb/s in transmission. But it is (almost) saturated. To the point that Eutelsat had stopped marketing consumer offers for a year in a third of the country, before relaunching them. It largely covers the old continent and is accessible everywhere in mainland France and Corsica. For its part, SES launched the Astra 2F satellite in September 2012. It is not only dedicated to satellite Internet in Morocco and also offers television services. The speeds for individuals are 20 Mb/s in reception, but only 2 Mb/s in transmission. Again, it covers all of mainland France. Finally, a last operator launched at the end of 2016: Avanti, via its Hylas 2 satellite. This allows you to climb up to 30 Mb / s in downloads and only 2 Mb / s in uploads, but it does not cover all France. About a third of the metropolitan area is eligible (mainly in the east). A coverage

Managing a project can quickly become very complicated. If you manage a lot of projects at once or work with several stakeholders, it will be very easy to lose track if you are not organized. We have selected for you the Best Project Management Software that will allow you to organize your projects with your partners, your teams or your customers. Free project management software Asana This tool has a very clear interface. It avoids the pitfalls of a gas factory and goes further than simple management of tasks to be done. Ergonomics is favored by the construction in three parts: project, task list and details (notes, attachments, etc.). Features: drag and drop prioritization addition of very simplified task management of members affected by a self-completed task keyboard shortcuts for navigation, task creation, etc. tag system integrated search impressive fluidity of the interface Price: Very complete free version Website:  https://asana.com/fr Bitrix24 Among the Best Project Management Software , More than 5 million companies use this collaborative platform. The reason for its success is due to its many features. A project management tool, it also presents itself as a CSR, a CRM and offers an HR system and a customer contact center. Features: Telephony tools (management of incoming and outgoing lines, call routing, IVR, number rental, etc.) Communication tools (chat, voicemail, audio and video conferencing, VoIP phone calls, etc.) Task management and event planning Knowledge base, wiki Price: Free (up to 12 users but some features are limited) then €69, €99 or €199/month Website:  https://www.bitrix24.fr/ Bubble Plan Bubble plan is a French online planning and project management tool. It offers very graphic and intuitive planning using drag & drop. It is easy to handle and the projects are understood quickly and efficiently. Communication, accounting, project, document and employee management, it is a very complete solution that is attracting more and more organizations. Features: To-do lists Gantt chart Collaboration tools (sharing, document storage, chat, comments, notifications, etc.) Price: Free for 1 user and 1 project then €16/month or €12/month/user Website:  https://bubbleplan.net Trac It is quite close to Redmine and will also be used more specifically in the context of IT project management with its version management. Features: Milestones Tasks Project and sub-project management Roadmap Activity log Gantt chart Wiki Document Manager Version management Price: Free,  BSD License Website:  http://trac.edgewall.org In the style of Redmine and Trac, we also find  Project pier ,  Clocking it  and  Myclientspot . Trello Instead of listing tasks grouped by Milestones, Trello (Atlassian) differs from its competitors by “just” presenting task lists like a post-it board. Everything is very visual. This simplicity, which is a little disconcerting at first, turns out to be quite effective in the context of collaborative projects. Within a task, we will then find what it has in common with other project management applications: description, comments, assigned members, attachments, etc. In use, we therefore create display panels in which we insert lists, inside which we add the tasks, to finally associate them with different members of a team. Simple, right? Features: Billboards Task management To-do lists Comments Timeline Let us point out that this method of organization is not new and was already found in other solutions such as  Kanban Tool  or  Smartqweb . Price: High-performance free version then from $10 or $20 per month depending on needs (unlimited tables per team and features relating to administration and improved security). Website:  https://trello.com Google Docs Google Docs is a collaborative application clearly focused on creating, sharing and using documents, spreadsheets and online presentations. Its strong point is being able to guarantee 99.9% service availability (it’s a Google product after all!) while offering telephone assistance in the event of a critical problem. But its particularity is also to allow collaboration within the same copy of a document. The different versions are of course all recorded so that they can be found again if necessary. Features: Creation of documents, spreadsheets… Real-time document sharing Document access control Presentations Price: Free Website:  https://docs.google.com Freedcamp Among the Best Project Management Software , here is Basecamp’s free alternative. It will be particularly aimed at small businesses, freelancers and students and allows, among other things, to socialize projects. Features: Project template To-do lists Online collaborative discussion Milestone management Permission management File management Importing basecamp projects Email and SMS notifications Price: Free Website:  https://freedcamp.com Zoho projects The online project management tool is suitable for small, medium and large businesses. It offers 4 basic modules: Tasks & Milestones, Documents, Project Calendars and Meetings & Forums. It is possible to add additional features as needed. The interface is very intuitive. Features: Document management Calendar Cat Powerful collaborative functions allowing, for example, organizing meetings, taking notes and staying in touch with colleagues. Time tracking, invoicing, intranet collaboration area and bug tracker (all optional) Price: very complete free version for up to 5 users and 2 projects, then €25/month (10 users and 10 projects), €50/month (15 users), €100/month (20 users), €150/month (25 users). Website:  https://www.zoho.com/projects Paid project management software Basecamp With more than 15 million users, it is one of the most popular collaborative project management tools and will suit you whether you are a freelancer, small or large company. Among its many features, it allows the management and secure storage of project-related documents. Features: Managing projects, tasks and comments Creation of project templates Calendar Time tracking File management Email notifications Integrated messaging Mobile app Price: $99/month Website:  http://basecamphq.com See also above Freedcamp. Redmine Created by Jean-Philippe Lang and developed in the Ruby programming language,  Redmine is an Open Source project management application . It supports MySQL, PostgreSql and SQLite databases. The large community of developers working on this solution offers numerous plugins that can be added to Redmine to make it respond to needs that may be more specific or that might actually be lacking. Features: Project, sub-project and task management User rights management Forums Historical Roadmap Activity log Gantt chart Wiki (with  Textile syntax ) Document Manager Versioning (SVN, CVS, Git, Bazaar and Darcs) Price: Open source Website:  http://www.redmine.org Wrike Wrike is used by more than 18,000 organizations worldwide. It is a cloud-based workplace software that combines project management, communication and collaboration. It is very simple to use. It adapts to the needs of teams of all sizes and can be suitable for developers as well as marketing, creative

You are convinced of the  benefits that project management software in Morocco can bring to your activity  and your productivity. Many solutions appear every year. Choosing  the right tool  can therefore be  difficult . Before you decide, it is necessary to ask yourself the right questions. What are your  needs  ? What  types of projects  and  tasks  do you carry out on a daily basis? How many  people work there simultaneously  and what is your  budget  ? What features do I need? A suitable solution Project management computer programs all offer  a common core of functionalities . But some have additional options. Don’t choose a version that offers the most capabilities for the lowest price. It is wise to  define what you need  and choose the one that will meet your expectations in a targeted manner. Opt for  a pleasant  and  tailor-made project administration solution . It will be less complex to use and your employees will use it more easily. Depending on the number of projects to be handled simultaneously, their type and the size of your teams, you can decide on different project management software, free  , subscription  or  open  source . “Whatever it is, don’t think too big, just see.” Planning and monitoring your project portfolio These are  the basic capabilities  of a project management program. After having identified the stages and tasks of your project, you can, using this comprehensive tool,  define  and  organize its feasibility over time with an intelligent schedule . It will allow you to divide your project into phases, to integrate milestones and the different stakeholders, to assign tasks to each team, to control the dependencies between them, to estimate the available equipment, the deadlines to be respected, etc. From then on, you can easily  monitor the progress of your project , view delays, distribute the workload within your teams in real time based on the progress of the missions, etc. To have at a glance an idea of ​​the progress of the work and the distribution of tasks, the software offers  Gantt charts  or a Kanban system. These basic capabilities are essential and meet the needs of all users, whether a small, medium or large business. However, devices that do not have additional capabilities are mainly suitable for personal projects or small structures and teams with a reduced number of users. The missions managed are relatively simple. These  devices are often free or very inexpensive . A complete collaborative tool A project portfolio management program can be  collaborative . It  then facilitates  and  promotes teamwork . A single platform accessible to all employees centralizes all information relating to the project. It allows you to share and store documents, offers instant online exchange solutions such as comments or chat, but also alerts and notifications, knowledge sharing with a forum and wikis, etc. This platform can also be opened to the outside. Service providers and customers can  then have secure access  to useful information in real time and exchange with teams. More advanced options Some project portfolio management applications  incorporate more specific capabilities . They respond to more complex needs and often involve a large number of employees. Here are some possible options: resource ,  budget  and  inventory management  customer relationship management reporting telephony HR A system integrating existing tools Your teams are used to working on a daily basis with certain tools ( messaging ,  ERP ,  CRM ). Project management software can integrate with the existing information system and business applications in production. In SaaS mode, this will be thanks to APIs. What working method do you use? Your project portfolio  project management software should match your working methods . Many solutions are designed, for example, using the Agile method, widely used in France. Flexible, collaborative, transversal, it places the client’s needs at the center of a project’s priorities. This progresses step by step. It thus stands out from the classic partitioned technique operating in cascade. Project management software in local version or in the cloud? There are two ways to equip yourself. “On premise” or locally You are purchasing a project administration computer program that is  physically located on your premises . It is installed on your company’s servers or on your computer. Licenses, updates, maintenance are your responsibility. This solution is often more expensive than the next version. But, it has the advantage of not requiring an internet connection to work. In SaaS or on the cloud You can also have an application in SaaS mode, on the cloud. It is  hosted on external servers  belonging to cloud providers. You have access to your online tools from anywhere and from any media using a simple browser and an Internet connection. They are free or available on a monthly or annual subscription. You pay according to your needs. Updates  are made by the service provider . Maintenance and computer hardware purchase costs are reduced. Furthermore, more and more publishers are offering offline access to the project management program. Read also: The list of the best project management software and online collaborative tools. Choose a freemium, paid, subscription, open source option? You will find freemium project management programs on the market   which sometimes have limited resources. A paid version may be more efficient and tailor-made. Most of the time, you  will have to subscribe to an annual  or  monthly subscription . Furthermore, an open source device allows your developers to adapt it perfectly to the specific needs of your organization. Is your software safe? In order to secure information relating to your projects and your clients, be sure to ensure that the project management software offers you solid guarantees in terms of  confidentiality ,  protection  and  integrity of your data . It must comply with GDPR rules   : Hosting on French territory, in private cloud or “On premise”, data encryption, server security system, etc. You must take these criteria into consideration before making your choice. Test your future software It is important that you can  thoroughly test your future  project management program. The trial period must be long enough to understand it. Take the opportunity to address many questions. Is the interface  intuitive  ? Are the features suitable for  daily project management  ? Are the teams satisfied and do they know how to use it? The project management computer program should not be a rigid framework. It must  fit your working method  and  meet the needs of your organization . An ideal solution exists for all configurations. For its deployment to be successful, however, it is necessary to support change. To be sure you make the right choice, you can call on specialists. Tell us about your organization and let’s start exchanging ideas! Read More: Discover the Best Project Management Software

Customer Relationship Management  (CRM)  software  – is a customer database that allows a company to have a clear and constant vision of its customers and future customers (prospects). It therefore represents all the tools that make it possible to identify prospects  , then  process ,  analyze  and  retain  customers. The aim is to subsequently ensure  personalized follow-up , offering the best possible quality service.     This tool therefore makes it possible to place the customer at the heart of the company, by listening to them and having better  knowledge  of their expectations and needs. It also allows you to better  target  your customers, optimize your working time while  increasing  the company’s  responsiveness and boosting its productivity . Why use Customer Relationship Management software (CRM)? Increase customer satisfaction  Be  more efficient  in commercial procedures (by better managing your after-sales service, by being more responsive and intervening at an appropriate time), Have  greater proximity  to the customer by developing a special relationship with them (by recording their preferences, their birthday for example, etc.), Develop your  competitiveness  by providing more services and personalized advice. Increase business profitability Increase sales  through targeted actions on defined segments of your customers and prospects (Ex: retain your customers through specific offers based on each customer population), Optimize the profitability  of sales, marketing and customer service investments through better calculation of return on investment, Have a  clear vision  of commercial activity to optimize processes (report on sales, monitoring of sales representatives’ appointments, progress of objectives, etc.), Save time  by automating recurring tasks (monitoring automatic results, automatic follow-up to customers, etc.). Improve internal organization Agenda shared between employees (tasks to do, events, etc.), Centralization  and sharing of all customer data (all important customer information is classified in the same place and easily accessible), Structuring information  and business processes. You have a structured customer file with relevant information that can be used for marketing actions (e.g. paper mailing, e-mailing, phoning, etc.), Keep the history  of your customer data (Ex: if a salesperson leaves, you do not lose information and you can easily transfer current files to their replacement). Read also: How to Choose Your Business Management Software?

Adopting the best purchasing management software is a determining factor for your business. With a solution adapted to your needs, simplify your purchasing process, improve your customer satisfaction and increase your productivity as well as your margins! So How to choose purchasing management software? Here’s a risk often underestimated by business leaders: some  outdated purchasing management systems  can hinder the development of your activities. The growth of your business must lead you to provide new solutions for managing  your purchases  in order to support its growth. This is why many solutions exist today, from traditional spreadsheets to software dedicated to purchasing management. Here’s how to choose and take advantage of these new opportunities. We have 3 essential criteria to take into consideration in order to choose the  best purchasing software  for your business: Compatibility with your  current accounting and management tools  to make your work easier The ability of the software to be dynamic in order to optimize current purchases  and anticipate future purchases The  clarity of the information  transmitted so that it is directly useful and usable by the company Having purchasing management software is a strategic issue for your company in order to best support the growth of your activities. It is a simple and immediately operational solution to increase your margins, improve your customer relations and develop your activities. To choose the right purchasing management software? Many solutions such as Alkhadim – Purchasing offer you business purchasing management software with real-time monitoring, reconciliation and automatic categorization of expenses by client, by project or according to their nature as well as accounting integration of all orders placed.

More than 82% of  buyers  (source:  2015 purchasing decision survey  ) use Excel to design their order tracking tables and plan their needs. An inexpensive and easy-to-use solution, Excel is not the solution that suits all businesses. Indeed, this solution has several disadvantages: Suitable when the number of suppliers and products is limited, Excel is poorly designed when  your purchasing management  becomes more complex You are forced to create the entire architecture for managing your purchases yourself instead of taking advantage of an IT solution entirely designed by a team of qualified professionals to capture, update and share your information Excel seems suitable for very small businesses whose  purchasing process  remains simple. Beyond that, it represents more of a handicap to the development of the activity, creating a lack of visibility and gaps for the proper functioning of your  purchasing policy . The supply of  purchasing management software  is booming following very strong demand from many companies: These are complete tools allowing you to centralize all of your data They facilitate their consolidation They offer simple solutions for updating and sharing data 32% of companies say they use  purchasing management software  today, a figure that is growing very quickly. Ultimately, they allow you to obtain a clear and precise vision of your  purchasing policy  in order to meet your needs and those of your customers. In just a few clicks, you will know precisely each product you have, its recipient, current stock, supply status, monitoring the performance of each buyer or comparing it with demand from your customers. It will also allow you to locate elements that can be improved in your purchasing policy. Some solutions go even further by offering: Automatically collect information about your supplier  To launch online calls for tenders E-procurement tools allow your customers to directly choose the products they want online

Businesses must continually adapt to competition, and cannot raise prices disproportionately to increase margins. There is a very simple solution to achieve this:  purchasing management software in Morocco. The purchasing policy requires a real protocol in order to meet the needs of the company and its customers. According to Synapscore (2015), improving the performance of the  purchasing process  is one of the 3 most important priorities for  administrative and financial managers. Thanks to purchasing management software in Morocco : reduce the time spent internally targeting the right suppliers reduce the time spent on putting together calls for tenders reduce the time spent on administrative and commercial procedures reduce the time spent tracking orders It is truly a  strategic solution  directly conferring numerous advantages for your business: A gain in productivity for your employees who will be able to concentrate on other tasks with higher added value An increase in your margins without increasing the prices of your products Direct growth in your profits By delegating these unattractive and rewarding tasks, you allow your employees to focus on the core of your business. Appropriate IT tools are best suited to optimize the  performance of your purchases  and therefore increase that of your business! Read also: Alkhadim – Purchase